• Brands Lose Millions To 'Ad Collision' by Laurie Sullivan

    An analysis of billions of ad impressions reveals that 5% to 7% of ads from the same campaign serve up on one Web page simultaneously, causing what AdSafe's CEO calls "ad collision." It is more likely to produce fraud and can cost advertisers between $60,000 and $70,000 on a $1 million ad buy. ...Read the whole story

  • Apple Beats Samsung In Court, Google Impact Debated by Mark Walsh

    Apple's sweeping legal victory over Samsung in the patent trial that ended Friday raised the possibility of collateral damage for Google's Android operating system. Samsung is the biggest manufacturer of Android-based devices. How much the $1 billion verdict against Samsung will really affect Android's rapid growth and dominant market position isn't yet clear. ...Read the whole story

  • Meredith Names Bekkedahl SVP Digital Sales by Gavin O'Malley

    Meredith Corporation on Monday named Carolyn Bekkedahl as its new senior vice president of digital sales. Effective mid-September, Bekkedahl will oversee all of Meredith's digital sales operations across AllRecipes.com and its entire Women's Network. ...Read the whole story

  • 'NYT' Relaunches Online Video by Erik Sass

    "The New York Times" has relaunched its online video platform at NYTimes.com, with a new design, larger player and improved navigation. The revamped platform is designed to be compatible with multiple operating systems and devices. Under the new system, videos are organized into channel pages, based on their subjects. ...Read the whole story

  • ESPN Debuts College Football App by David Goetzl

    ESPN is launching a new app devoted to college football, with a version optimized for iPad users. Also available is access to WatchESPN, which offers live coverage of a buffet of games each Saturday. ...Read the whole story

  • Magazine Mobile Codes Up 107%, Now On 10% Of Ads by Steve Smith

    Print needs digital. Magazines and their advertisers are rushing faster than ever to leverage mobile 2D code technologies to amplify and enhance the page. Code instances in magazines more than doubled in the last year. ...Read the whole story

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