• New Twitter Program Gives Brands Key Analytics, Data by Laurie Sullivan

    Twitter has introduced a program to certify tools of third-party vendors looking to help brands better understand what users think. The certification program supports three categories: analytics, data reseller and engagement. ...Read the whole story

  • Entertainment Marketers Push M-Commerce by Mark Walsh

    Entertainment industry businesses have been at the forefront of advertising in emerging media. Mobile is no exception. A new report by Millennial Media focused on entertainment-related mobile advertising underscores the prominent role of m-commerce in the category. ...Read the whole story

  • MMA: Mobile Should Be 7% Of Ad Mix by Mark Walsh

    The Mobile Marketing Association issued a report recommending that mobile should be 7%, on average, of current ad budgets. Furthermore, the analysis projects that mobile's share of the media mix is calculated to increase at least 10%, based on growing adoption of smartphones alone. ...Read the whole story

  • Multiscreen Ad Targeting Connects With Consumer Experience by Laurie Sullivan

    A change in consumer behavior suggests a need for brands to consider retargeting across multiple devices -- from smartphones to tablets to PCs to TVs -- simultaneously or in sequence depending on the products and services, per a Google study. ...Read the whole story

  • Pandora Beats Q2 Revenue Expectations by Mark Walsh

    Internet radio service Pandora on Wednesday reported that revenue rose 51% in its fiscal-year second quarter, nearly doubling its mobile revenue from a year ago. ...Read the whole story

  • Yahoo, DirecTV 'Suit Up' For Cross-Platform Entertainment by Gavin O'Malley

    "Suit Up" -- a new eight-episode digital series produced by Fox Digital Studio, in association with DirecTV, is slated to debut on Yahoo Screen on Sept. 12. All eight episodes will be available at launch exclusively within Yahoo for two weeks. ...Read the whole story

  • Magazines Adopt QR Codes, Digital Watermarks by Erik Sass

    Consumer magazine publishers are embracing mobile action codes in a big way. A new survey by Nellymoser found that the top 100 titles deployed 2,200 mobile action codes in the second quarter of 2012. The most popular use for mobile action codes is linking to mobile video: ...Read the whole story

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