• Early Results Promising For Facebook's Sponsored Results by Mark Walsh

    Facebook ads specialist Nanigans says initial results bode well for the Sponsored Results search ads. Compared to the Marketplace ads that run in the right column, Nanigans found Sponsored Results delivered 23 times higher click-through rates (CTR) and 78% lower cost-per-click (CPC). ...Read the whole story

  • Twitter Identifies Interests To Target Ads by Laurie Sullivan

    Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns on Thursday, capitalizing on similarities between like-minded groups of followers and their friends. The tool allows brands to widen or narrow the reach of targeted ads. ...Read the whole story

  • Facebook Forecast Dips To $5 Billion by Gavin O'Malley

    Amid persistent marketer concerns -- and a clumsy public debut -- eMarketer is lowering its revenue expectations to just over $5 billion. The researcher predicts revenue increases in the double digits to continue through 2014, when Facebook's worldwide ad revenues will reach $6.8 billion. ...Read the whole story

  • Retailers Make M-Commerce Gains by Mark Walsh

    A recent IBM benchmark report showed that mobile commerce accounted for 15% of all online sales in the second quarter, up from 8% a year earlier. More than half (56%) of retailers have shopping apps, up from just 12% in 2011. ...Read the whole story

  • Facebook Must Improve Site Search To Stay Competitive by Laurie Sullivan

    Advertising industry insiders and analysts anticipate that on-site search will become one of the next services Facebook rolls out. With search ads now part of the social network's offering, the next step to ad targeting points to better search functions that link intent. ...Read the whole story

  • Adobe Trumpets TV Everywhere Streaming Success by Gavin O'Malley

    Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during the London Games. ...Read the whole story

  • Rival Social Apps Chip At Facebook's Dominance by Mark Walsh

    A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. downloads of social apps on the iPhone have surged 193% in that period compared to 43% for top 100 most popular apps overall. ...Read the whole story

Pro Football: NOT 'The Most Effective Advertising Delivery System Ever Invented' by George Simpson

Earlier this week, "New York Times" ad columnist Stuart Elliott wrote that "professional football is probably the most effective advertising delivery system ever invented." ...More

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