• Google TV Ads Shuttered by David Goetzl

  After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV Ads as an easy-to-use platform for advertisers that had never used TV before. ...Read the whole story

• Email Remains Strong Brand Marketing Tool by Gavin O'Malley

  Despite the rise of social, email remains a strong channel for brands to engage consumers. More than 55% of brands had statistically significant increases in open rates for [the second quarter] 2012, according to Experian's CheetahMail unit. ...Read the whole story

• Smartphone Users Responsive To Ads by Erik Sass

  A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a new survey for the Online Publishers Association. Interestingly, ad response rates were higher among smartphone users who have paid for content. ...Read the whole story

• Ex-Forrester Riley Opts Into AudienceScience As VP, Marketing by Laurie Sullivan

  AudienceScience has appointed former Forrester Research analyst Emily Riley to vice president of marketing and sales strategy, overseeing worldwide efforts as the company expands into other markets. ...Read the whole story

• Expedia's Xavier Sees Mobile As Key Travel Aid by Mark Walsh

  As one of the biggest online travel brands, Expedia is making mobile a focus of its growth strategy through apps, including TripAssist, Expedia Hotels and FlightTrack, as well as on the mobile Web. ...Read the whole story

• Olympics Earn Positive Social Media, McDonald's Slammed As Sponsor by Steve McClellan

  The word "Olympics" was mentioned more than 26 million times during the games across the social media universe. Among Olympic sponsors, McDonald's was the most-talked-about brand with a 24% share of sponsor-related comments. But many commented on the appropriateness of a fast-food company at an athletic event. ...Read the whole story

• Publishers Beef Up Digital Deals by Erik Sass

  A number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising, including Conde Nast, Gannett and Hearst. ...Read the whole story

• Walmart Tests In-Store Self-Checkout With iPhones by Steve Smith

  The mobile self-checkout model could get a boost if Walmart follows through on a recent test. Letting people scan and pay could address a common complaint among customers about long checkout lines. ...Read the whole story

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Previous Issues

• Friday, May 17, 2013
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