Wednesday, September 5, 2012
  • Biggest Brands Dominate Social Impressions

    Led by uber brands like Coke, Apple and Google, beverage, technology and restaurant brands are dominating social media conversations, according to a new monthly report tracking the social media "conversations" related to the top 100 consumer brands. The report, a collaboration of media industry economic tracker and forecaster PQ Media and social media audience measurement firm uberVU, found that Coke was the No. 1 brand in social media impressions by a margin of two-to-one over the next-most-mentioned brand, Apple, during the month of July, the first for which data is being reported. ...Read the whole story

  • App Developers Win Round In Privacy Lawsuit

    A federal judge has dismissed a privacy lawsuit by consumers against 17 tech companies on the grounds that the consumers' written complaint -- which is supposed to outline their allegations and legal theories -- is too unwieldy for them to proceed. ...Read the whole story

  • IAC Buys To Strengthen Publishing Cred plans to step up branding efforts for the newly acquired to squash any myths about it being a content farm. Instead, the company wants consumers to know that will strengthen its core publishing model. ...Read the whole story

  • Life After Life After :30, Joe Jaffe Is Back (On MediaPost Too)

    Joe Jaffe is back. Jaffe, who began his career in the post-digital advertising and marketing scene as a columnist for MediaPost before launching his own, next-generation agency, Crayon, returns as a regular MediaPost contributor beginning with his new op-ed column, which will appear weekly in Online Media Daily. The column, which will focus on the intersection of the advertising, branding and technology start-up worlds, is described by Jaffe as "Madison & Mountain View," but its ultimate focus will be to explore the innovation taking place in both industries and where they can benefit a brand and its consumers. ...Read the whole story

  • 'LA Times' Names Agens Digital Sales SVP

    In an effort to shore up its online sales staff, the Los Angeles Times Media Group named Brad Agens as its new senior vice president of digital sales. ...Read the whole story

  • RadioShack Launches Branded Mobile Phones

    The Shack is getting its own phone. Electronics retailer RadioShack is rolling out a branded, prepaid wireless service powered by mobile provider Cricket Communications. The new service will launch with a pair of devices from China's Huawei Technologies -- the Android-based Mercury Ice. ...Read the whole story

  • For 18-34s, Social Media Can Jump-Start TV Viewing

    A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- to-34-year-old adults and 30% of 15- to-17-year-olds have started watching a show on TV because of something they saw online or through social media. ...Read the whole story

  • OnSwipe: Tablet Use Meteoric for Partner Moguldom's African-American Audiences

    When formatting content specifically for the tablet browser, Moguldom has seen massive growth in iPad access. Platform provider OnSwipe says African-American audiences are leading a sharp growth curve in tablet-based traffic. ...Read the whole story

Survival Demands Innovation And Creativity

The future of marketing is a digital one, a tech-laden one. Brands have got to innovate in order to evolve and arguably, survive. ...More

  • Tablets: A Feel-Good Medium?

    Does a tablet that delivers a good touch-based user experience and which is pleasing on the eye have an effect on how we feel emotionally when using it? ...More

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