Thursday, September 6, 2012
  • Death To Paid Search? Google PLAs Double Conversions For Less

    Google now generates revenue from Product Listing Ads, leading Adlucent CTO Michael Griffin to predict PLAs will soon replace paid-search ads at the top of queries because consumers prefer to click on text with images. Griffin, who ran Amazon's paid-search campaigns before the Internet giant took the project in-house, said Google also garners double the revenue when brands bid on paid search and pay to feed product data into Google Shopping. ...Read the whole story

  • Mobile Study Identifies Need For Better On-Site, In-App Search

    Targeted content will increasingly become important on mobile devices through on-site and in-app search for a variety of industries, for example, the travel industry. Travelers using mobile devices convert at higher rates. Nearly half of those surveyed admit to making a purchase. With 75% of traveling consumers reporting that they notice mobile ads, only 25% have a preferred brand before they begin a search. ...Read the whole story

  • Nokia Banks Rebound On Latest Lumia Phones

    Nokia on Wednesday made its latest bid to get back in the smartphone race with the launch of the Windows 8-powered Lumia 920 at a splashy event in New York. Much is riding on the device that is among the first to run the updated version of Microsoft's smartphone platform and will serve as Nokia's flagship handset. ...Read the whole story

  • CBS Interactive Taps nRelate For Content Discovery

    CBS Interactive on Wednesday announced plans to employ nRelate's content discovery service to more effectively target article recommendations. Per the deal, CBS Interactive properties -- including,, and CNET -- are joining nRelate's rapidly growing publisher network. ...Read the whole story

  • Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy

    Privacy concerns are driving most app users -- 57% -- either to remove particular apps, or to decide against installing them, according to a Pew report. Selectively deleting apps isn't the only way that wireless users are trying to protect their privacy. ...Read the whole story

  • Newspaper Revenues Slide Again, Online Remains Sluggish

    There will be no reprieve for the newspaper industry in 2012, judging by the second quarter of the year, which saw yet another round of dismal returns. Total advertising revenues dipped 6.4% from $6 billion in the second quarter of 2011 to $5.6 billion in the second quarter of 2012, according to the Newspaper Association of America. ...Read the whole story

  • Katz Digital Unit To Be Headed By Nokia Veteran

    Katz Media Group has named veteran digital advertising executive Mort Greenberg as president of Katz 360, the company's digital sales unit. Greenberg will oversee the digital efforts of Katz TV stations' digital platforms -- online, mobile and others. Katz 360 sells four digital platforms under the Katz Online brand: digital audio, mobile, database segmentation and display. ...Read the whole story

  • MPG Promotes Hiltz To CEO

    Havas-owned media agency MPG has promoted Lori Hiltz to CEO of its North American operation. She will also assume North American CEO duties for Havas Media, the umbrella organization that oversees a portfolio of specialty media units including Havas Digital, Havas Sports & Entertainment and customized campaign specialist Arena Media. ...Read the whole story

  • Report: YouTube To Bring Movie Rentals To Connected TVs
The Whole Story: A Different Kind Of Social Media

For drinks brands seeking to reach the 21-34 demo when socializing, understanding how the consumer media mix varies by location will be key to crafting successful cross-platform campaigns. ...More

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