• Apple Plans Digital Radio Service by Erik Sass

    Apple is reportedly planning to launch a digital radio service to compete with Pandora, including customized listening and on-demand options. The tech giant is still negotiating terms for digital music rights. ...Read the whole story

  • Undertone Brings Audience Guarantees To Online Video, Offers Cash-Back Unless Ads Are User-Initiated by Joe Mandese

    As the lines continue to blur between conventional TV and online video advertising, yet another TV ad convention is going online: upfront audience guarantees. In what is believed to be a first-of-its-kind offer, Undertone has quietly begun guaranteeing advertisers delivery of the most premium online advertising video formats: so-called "user-initiated" video ads. But unlike conventional TV audience guarantees, which normally provide advertisers "makegood" audience impressions, Undertone's new Video Guarantee will give cash-back to advertisers for campaigns that do not deliver the audiences they contracted for. ...Read the whole story

  • New Apache 'Patch' Nixes Microsoft's Do-Not-Track Setting by Wendy Davis

    A computer programmer has written a "patch" for Apache's software that renders Microsoft's upcoming do-not-track command ineffective. ...Read the whole story

  • Levi's Goes 'Forth' On Flipboard by Mark Walsh

    Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app. ...Read the whole story

  • Consumer Buying Cautious, But Rising Online by Laurie Sullivan

    Citi Research held a global call with analysts Friday providing updates on consumer spending and insight into advertising and marketing trends for brands. Come fall, back-to-school purchases are being done on a need -- rather than want -- basis. There has also been an uptick in online spending. ...Read the whole story

  • Mobile, Social Registers Rise In Cybercrime by Laurie Sullivan

    Symantec has released a cybercrime report showing increases in malicious activity in mobile and social networks, as Google acquires cybersecurity startup VirusTotal, which focuses on protecting Internet services supported by Android devices. A report estimates 1.5 million consumers affected daily at an average cost of $197 per victim. ...Read the whole story

  • Borrell Creates DMR To Enhance Digital Marketing Metrics by Gavin O'Malley

    Despite promises of boundless media measurements, online marketers still have trouble tracking consumer behavior by specific geography. Borrell Associates has formed Digital Marketing Regions, which identify 513 U.S. markets where local businesses concentrate digital ad expenditures, to address this issue ...Read the whole story

  • Amazon Retreats On Kindle Fire Ad Support, Offers $15 Opt-Out by Steve Smith

    Owners of the upcoming Kindle Fire line of tablets will be able to opt-out of a default configuration that runs promotions on the lock screen. The company claims that few users of previous 'Special Offers' Kindle models exercised the option. ...Read the whole story

  • 'Ad Age' Relaunch Includes New Scan-to-Share Print2Web Encoding by Steve Smith

    "Ad Age" is among the first b2b publishers to integrate mobile scan codes with editorial content. As part of its print relaunch this week the trade weekly lets readers share select features with others by scanning the page with their new app. ...Read the whole story

  • 'USA Today,' Yesterday and Tomorrow by Bob Garfield

    This week 'USA Today' celebrates its 30th anniversary -- and I was there on Day One. I was the advertising and marketing columnist and in ... ...More

MY Face Or Yours? Exploring The Reality Of Facial Recognition Tech by Michael Schiffer

The public is not yet 100% comfortable with the use of Facial Recognition Technology for anti-terrorism purposes. It may be even less understanding when FRT ... ...More

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