• Omnicom Launches Content Continuum To Optimize Brand Content by Laurie Sullivan

  Omnicom Media Group's Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit. The concept not only makes search engine optimization act like paid-search campaigns, but it turns companies into content creators. ...Read the whole story

• iOS Edges Up On Millennial Network Ahead Of iPhone 5 Launch by Mark Walsh

  iOS gained back a bit of market share in August, with its share of ad impressions on the mobile network increasing to 34% from 33% in the first quarter. Android, meanwhile, slipped to 46% from 49%. Struggling BlackBerry, like iOS, picked up a point to reach 15%. ...Read the whole story

• Forrester Creates Digital Playbook To Enhance Media Buying by Laurie Sullivan

  A Forrester Research analyst emphasizes the need for media planners and marketers to pull together programmatic buying, data and audience management and multichannel measurement to optimize results of media campaigns. Media buying has begun to "bifurcate," separating real-time automated buying from brand experience buying. ...Read the whole story

• Localytics Used New Monies To Up Mobile Marketing Services by Gavin O'Malley

  It can be tough for publishers to reach app subscribers -- particularly when they opt out of "push messaging," and fail to share their email addresses. Aided by new financing, mobile analytics firm Localytics is investing in new marketing services, which it believes can solve such problems. ...Read the whole story

• Instagram Gaining Ground On Facebook by Mark Walsh

  A recent study by app analytics firm found Instagram has become the second-most-popular app behind Facebook globally. It was the most-downloaded social app in July across the 10 largest markets it tracks. Panelists disliked Facebook's Timeline feature. ...Read the whole story

• 'Dallas Morning News' Launches Speakeasy by Erik Sass

  The "Dallas Morning News," which is owned by A.H. Belo, has partnered with Slingshot LLC to launch a new social content marketing company, Speakeasy, which will conceive and execute social campaigns and promotions for local and national brands. ...Read the whole story

• Dating Site Operator Can Proceed With Lawsuit Against PayPal by Wendy Davis

  An entrepreneur who runs "nontraditional" dating sites like WhatsYourPrice.com has won a round in court against Paypal, which he said wrongly refused to process payments to the sites. ...Read the whole story

• Guardian Names Aegis Media Chief Morris To Board
• Augme Names Ogilvy Exec COO
• 3 Martha Stewart Shows Make Hulu Debut

Recent Most Read Stories

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• The Whole Story - How Social Media Is Used
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Previous Issues

• Friday, May 24, 2013
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• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
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