The launch of the iPhone 5 on Wednesday will shake up the smartphone industry and have broader implications for a host of companies from Google to the U.S. major wireless to Intel. The device, however, isn't expected to incorporate Near Field Communication technology to power mobile transactions. ...Read the whole story
Mark Zuckerberg acknowledged disappointment with the company's stock performance since going public in May, but voiced optimism about its nascent mobile business as a long-term growth engine. Speaking publicly on Tuesday for the first time since Facebook's botched IPO, Zuckerberg addressed a wide range of topics about the company at the TechCrunch: Disrupt 2012 conference in San Francisco. ...Read the whole story
Net neutrality rules will "advance broadband investment" and "ensure that wireless licensees act in the public interest," the Federal Communications Commission argues in new court papers. ...Read the whole story
Different social networks lend themselves to different strategic objectives. Deciding which marketing channel is best is a tactical move. Facebook, for instance, dominates as a source of traffic, whereas Pinterest drives larger orders. ...Read the whole story
Lyris unveiled a digital marketing platform Tuesday that resembles an enterprise resource planning system built to support online advertising, part of an effort to rebuild and rebrand the company. ...Read the whole story
The widely anticipated launch of the iPhone 5 on Wednesday could help turn millions more Americans into smartphone owners. Already, 45% of U.S. adults have made the switch to smartphones, according to Pew Research. That's up from 35% in May 2011. ...Read the whole story
In the world of digital media, marketers turn to company and product Web sites first when communicating with multicultural customers. The growth rate for multicultural audiences has outpaced the general market. ...Read the whole story
Nike is the marketer/brand of the decade, if not the millennium. With Fuelband, it has taken yet another effortless stride from being all about professional ... ...More
Sending people to a landing page was never a good experience on the Web, and mobile has the technology and the interface to do better. ... ...More
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