U.K.-based digital media shop Essence Digital is expanding its footprint in the U.S. marketplace, announcing a deal this morning to acquire San Francisco-based Black … Read the whole story
U.S. consumers will spend $3.6 billion this year for daily deals, up 87% from the year prior, according to BIA/Kelsey. The research firm estimates … Read the whole story
Flipboard, the social magazine app, has struck a deal with two of Japan's largest ad agencies, Dentsu and ADK, to help it market the … Read the whole story
Social news site BuzzFeed just acquired Kingfish Labs to help Facebook users find the Sponsored Stories most relevant to their interests and extend the … Read the whole story
Companies in North America will spend $23 billion in search engine marketing in 2012, up 19% compared with the previous year, but search marketers … Read the whole story
Facebook and a group of consumers have reached a confidential settlement of a dispute stemming from Friend Finder ads, according to papers filed with … Read the whole story
Internet radio service Pandora, which just announced a 48% increase in active listeners to 56 million by the end of August, continues to excite … Read the whole story
As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw … Read the whole story
Owned media, such as brand sites, scored higher than paid advertising, but lower than social recommendations. Does trust in advertising matter? Read the whole story