U.K.-based digital media shop Essence Digital is expanding its footprint in the U.S. marketplace, announcing a deal this morning to acquire San Francisco-based Black Bag Advertising, which will give it a major presence in the critical Bay Area community. ...Read the whole story
U.S. consumers will spend $3.6 billion this year for daily deals, up 87% from the year prior, according to BIA/Kelsey. The research firm estimates 23% growth for spending of deals in 2013, up to nearly $5.5 billion in 2016. ...Read the whole story
Flipboard, the social magazine app, has struck a deal with two of Japan's largest ad agencies, Dentsu and ADK, to help it market the service in Japan, the companies said Friday.The agencies will assist in expanding the number of media companies that share content via the app and also help popularize the service among consumers in Japan. ...Read the whole story
Social news site BuzzFeed just acquired Kingfish Labs to help Facebook users find the Sponsored Stories most relevant to their interests and extend the reach of clients' branded content. ...Read the whole story
Companies in North America will spend $23 billion in search engine marketing in 2012, up 19% compared with the previous year, but search marketers have new concerns this year, according to the State of Search Marketing Report 2012. ...Read the whole story
Facebook and a group of consumers have reached a confidential settlement of a dispute stemming from Friend Finder ads, according to papers filed with a federal appeals court. ...Read the whole story
Internet radio service Pandora, which just announced a 48% increase in active listeners to 56 million by the end of August, continues to excite advertisers. Pre-roll online spots should also continue to garner more ad dollars, according to a Wall Street analyst. ...Read the whole story
The Cows Are Contented, The Customers Not So Much
As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw the ... ...More
Owned media, such as brand sites, scored higher than paid advertising, but lower than social recommendations. Does trust in advertising matter? ...More
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