• WPP To Argue Safari Hack Didn't Harm Users by Wendy Davis

    WPP's Media Innovation Group intends to argue that a potential class-action privacy lawsuit centering on the alleged Safari hack should be dismissed on the grounds that consumers weren't harmed, the company said in recent court papers. ...Read the whole story

  • Somo's Sleight: Mobile Is Bigger Than Just M-Commerce - It's Affecting The Whole Customer Journey by Joe Mandese

    LONDON - The retail implications of mobile media go far beyond so-called "m-commerce" -- the instant conversion of a retail purchase via a mobile device -- but likely have even greater long-term effects for consumers and marketers alike, a top strategist at London-based mobile agency Somo Global said this morning during a presentation at OMMA Mobile Europe. ...Read the whole story

  • Dell Sees Lift From Multiplatform Campaign by Mark Walsh

    To promote its educational technology products, computer giant Dell this summer ran a first-of-its kind campaign for the company that ran across Web-connected TVs, the desktop Web and mobile devices. The aim was to track individual consumers across the three platforms to correlate the impact of one channel with the other two. ...Read the whole story

  • Radionomy Brings DIY Ad-Monetized Internet Radio To U.S. Market by Laurie Sullivan

    The Internet might eventually kill traditional broadcast radio, but marketers at neighborhood stores, as well as large companies like Nike and Lexus, now have tools to create a branded-Internet radio station, augment with topic-specific interviews, and subsidize airtime with jingles and four minutes of ads through Radionomy. ...Read the whole story

  • AT&T Tops Carriers For 'Likeable' Ads by Mark Walsh

    U.S. decathlon gold medalist Ashton Eaton helped AT&T swamp the competition when it came to TV spots run this summer by the U.S. major wireless carriers. Betting big on Olympic-themed campaigns, AT&T had four of the five "most-liked" TV ads, according to Nielsen data released today. ...Read the whole story

  • search Marin Supports Trend Toward Keyword 'Searchendising' by Laurie Sullivan

    Advertising on Google and Bing for retailers has become similar to merchandising. Create a paid-search ad that drops the consumer directly on a product-specific page, but give brands the option to merchandise through search. This prompted Marin Software to create a "searchendising" strategy, partnering with Mercent to deliver the goods. ...Read the whole story

  • Square Raises $200 Million by Mark Walsh

    Mobile payments startup Square continues to surge ahead. The mobile payments startup today announced closing a fourth-round financing for a reported $200 million at a $3.25 billion valuation. First rumored over the summer, the latest funding comes from Citi Ventures, Rizvi Traverse Management and Starbucks. ...Read the whole story

  • Rhythm: Wi-Fi Powering Most Mobile Video by Mark Walsh

    The vast majority of mobile video viewing now takes place over Wi-Fi networks, according to the latest quarterly report from mobile video ad network Rhythm NewMedia. The Rhythm report pointed to a Cisco forecast projecting that video will account for 58% of all mobile traffic this year, up from 52% in 2011. Tablets are playing a role in that upward trajectory. ...Read the whole story

  • Sports Fans Turn More To Web, Social Media by Gavin O'Malley

    TV remains the dominant channel through which consumers get their sports fix. But now 26% cite content Web sites as their main connection to sports. ...Read the whole story

  • Bing It On by

    Microsoft's Bing is finally ready to shake off its inferiority complex by taking on the mighty Google in a head to head, "blind" taste challe ... ...More

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