• Google Displaces Facebook As Display Ad Champ: Yahoo, Microsoft, AOL Continue To Lose Share by Joe Mandese

    Google is poised to become No. 1 -- again. Long dominant as the online search advertising giant, Google is on track to become the dominant player in the online display advertising business too, according to estimates released late Wednesday by online stats masters eMarketer. Actually, according to the eMarketer report, Google will achieve digital marketplace triple play -- becoming Madison Avenue's top supplier for three digital marketing channels: search, display and mobile. ...Read the whole story

  • Social Data Moves Into Ad Targeting Role by Laurie Sullivan

    As brands struggle to identify the value and connections of Facebook Fans, engineers and developers at social media sharing, advertising and data companies like AddThis and Optimal have started to figure it out. ...Read the whole story

  • Major Networks Sign For Nielsen Online Ratings by Wayne Friedman

    The media research company reports it has 15 advertising platforms/networks as clients for its Nielsen Online Campaign Ratings. Many are major networks, including Adap.tv, AudienceScience, DataXu, Innovid, Jivox Corporation, LiveRail, SET, TubeMogul, Turn, VideoHub, Videology, VINDICO and ZEDO. ...Read the whole story

  • Groupon Gets Into Payments Business by Mark Walsh

    Groupon on Wednesday launched its own payments service, entering the fray with competing offerings from providers like PayPal, Square and Google. The daily deals giant said its payments service would be the simplest and least expensive option for Groupon merchants to accept credit cards. ...Read the whole story

  • Vimeo To Debut Pay-To-View Service by Gavin O'Malley

    Attempting to undercut YouTube and its content production efforts, Vimeo is rolling out new moneymaking tools for producers. One new initiative,Tip Jar, encourages viewers to reward good work by contributing money to individual content creators. It also plans to roll out a pay-to-view service, which will allow creators to sell their work behind a paywall. ...Read the whole story

  • Google Readies New Version Of DoubleClick Bid Manager by Laurie Sullivan

    Google continues to make updates to its DoubleClick platform that automates and streamlines workflow processes. A new version of DoubleClick Bid Manager will launch in October, which should give marketers about 16% more inventory. ...Read the whole story

  • YouTube Sued By 'Innocence Of Muslims' Actress by Wendy Davis

    An actress who says she was tricked into appearing in the anti-Muslim film "The Innocence of Muslims" has sued YouTube for failing to remove clips of the film from its site. ...Read the whole story

  • Amazon Top Stop For Mobile Shopping by Mark Walsh

    When it comes to mobile shopping, Amazon is by far the top retail destination, according to new findings from comScore. The e-commerce giant drew 49.6 million unique visitors to one of its mobile sites or apps in July, or 46.6% of U.S. smartphone owners. ...Read the whole story

  • Google's Nexus 7 Ads Spark Trademark Lawsuit by Wendy Davis

    A company that sells gifts and novelty items has sued Google for trademark infringement and unfair competition for using the phrase "the playground is open" in ads for the new Nexus 7 tablet. ...Read the whole story

  • Amazon Leads Mobile Retail Visits With 47% Smartphone Reach by Steve Smith

    For smartphone owners, reaching for the mobile phone is becoming a shopping reflex. According to the latest traffic analysis of retail apps and sites, Amazon and eBay continue to lead brick-and-mortar in attracting mobile users. ...Read the whole story

Uncommon Sense: Eat All You Want by Jeff Einstein

The 21st-century confluence of digital scale and 24/7 news provides the perfect cover for the perfect plan: The greatest transfers of additional wealth to the ... ...More

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