Publicis Groupe has agreed to buy independent digital shop LBi for $540 million, the companies confirmed Thursday. Publicis said it would pay LBi shareholders … Read the whole story
The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The … Read the whole story
Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. … Read the whole story
Facebook named a dozen social media marketing firms as "Strategic Preferred Marketing Developers" within its Preferred Marketing Developer program. Read the whole story
A divided federal appeals court ruled on Thursday that Facebook can create a new privacy foundation in order to settle a class-action lawsuit stemming … Read the whole story
Havas Media's mobile agency Mobext adds two more markets to its global operation in Indonesia and Hong Kong. The company is now in 19 … Read the whole story
Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He … Read the whole story
U.K.-based Mediafed, which makes a platform for managing RSS feeds, has acquired app developer Taptu, best known for its social newsreader app of the … Read the whole story
Sisterhood Is Powerful" was the title of a book of feminist essays published in 1970, and the phrase became a theme line, with marching … Read the whole story
Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in … Read the whole story
Social commerce's influence is gaining traction. Booz & Co. estimates that U.S. social commerce sales will reach $14 billion by 2015, up from $1billion … Read the whole story