Friday, September 21, 2012
Here Comes History

Sisterhood Is Powerful" was the title of a book of feminist essays published in 1970, and the phrase became a theme line, with marching orders, for the women's movement that followed. It meant that anything was ...More

  • It Takes More than Big Data To Target Customers

    Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in today's Big Data ad world, "persona" work is still critical. ...More

  • Companies: Prepare To Share $14 Bil In Social Commerce

    Social commerce's influence is gaining traction. Booz & Co. estimates that U.S. social commerce sales will reach $14 billion by 2015, up from $1billion in 2011. More retailers need to integrate social media commerce into their ...More