• Publicis To Acquire Digital Agency LBi For $540 Million by Steve McClellan

  Publicis Groupe has agreed to buy independent digital shop LBi for $540 million, the companies confirmed Thursday. Publicis said it would pay LBi shareholders close to a 40% premium over the price of LBi's publicly traded shares. ...Read the whole story

• Publicis' Levy: 'Connected Consumer' Key, Digital Focus Is Intense by Steve McClellan

  The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The company has focused intently on building its digital asset base, Levy said, noting that more than one-third of its revenues are now derived from digital. ...Read the whole story

• August: U.S. Consumers Watched Nearly 38 Billion Web Videos by Gavin O'Malley

  Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. Overall, video ads reached 54% of the total U.S. population an average of 58 times during the month, per comScore. ...Read the whole story

• Facebook Names 12 'Strategic' Ad Partners by Mark Walsh

  Facebook named a dozen social media marketing firms as "Strategic Preferred Marketing Developers" within its Preferred Marketing Developer program. ...Read the whole story

• Divided Court OK's Facebook's Privacy Foundation by Wendy Davis

  A divided federal appeals court ruled on Thursday that Facebook can create a new privacy foundation in order to settle a class-action lawsuit stemming from its defunct Beacon ad program. ...Read the whole story

• Havas Media's Mobext Agency Expands Eastward by Steve Smith

  Havas Media's mobile agency Mobext adds two more markets to its global operation in Indonesia and Hong Kong. The company is now in 19 markets worldwide, six in Asia Pacific. ...Read the whole story

• Google ZMOT: Marketing Purchase Path Becomes 'Flight Map' by Laurie Sullivan

  Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He wants to debunk the myth that consumers go to a store to check out prices and purchase the product on the channel offering the lowest price. ...Read the whole story

• Mediafed Acquires Taptu To Build Mobile Presence by Mark Walsh

  U.K.-based Mediafed, which makes a platform for managing RSS feeds, has acquired app developer Taptu, best known for its social newsreader app of the same name, for an undisclosed amount. Through the acquisition, Mediafed aims to compete more directly with news aggregator apps, such as Flipboard, Pulse and Zite. ...Read the whole story

• Judge Allows Anti-Muslim Film To Remain On YouTube
• Gervais Takes British Series 'Derek' To Netflix

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Mozilla Puts Cookie-Blocking On Hold
• Yahoo Adds Tweets To News Feed
• The Bid Management Tools Arms Race
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Sony To Distribute 'Angry Birds' Movie

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