• Ad Industry Discovering New Uses For M2M Communication by Laurie Sullivan

  A technology originally designed to help Google DoubleClick and ad servers supply content on a publisher's site can now automate marketing tasks. Machine-to-machine (M2M) communication allows advertising companies to also support customer service and product development. ...Read the whole story

• 'NYT' Digital Revs Dip, Programmatic Buying Blamed by Gavin O'Malley

  Portraying a difficult business climate for premium Web publishers, The New York Times Company said third-quarter digital ad revenues declined 2.2% to $44 million. It blamed the economy and the rise of programmatic ad buying. ...Read the whole story

• Colgate-Palmolive Exec: Company Behind In Mobile Marketing by Steve McClellan

  Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should be, given consumers' rapidly growing usage of mobile platforms, says Jack Haber, C-P's vice president, global advertising and digital. "People talk about integration, but it's still TV first" at many ad shops. We need to change that," he says. ...Read the whole story

• Yahoo Buys Stamped For Mobile Talent by Mark Walsh

  Yahoo confirmed its acquisition of the 10-person team behind mobile recommendation app Stamped. The deal, first reported by Mashable, signals the Web portal's efforts under new CEO Marissa Mayer to make mobile a central part of its growth strategy. ...Read the whole story

• Retail To Increase Email, Mobile, Social Marketing Budgets by Laurie Sullivan

  Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday season, according to a new study analyzing expectation of holiday advertising and sales. ...Read the whole story

• Pandora User Seeks To Revive Privacy Lawsuit by Wendy Davis

  A Michigan resident is preparing to ask a federal appeals court to reinstate his privacy lawsuit against Pandora, court records show. The allegation: Pandora violated a Michigan privacy law by participating in Facebook's "instant personalization" program. ...Read the whole story

• AARP: Never Too Late To Think 'Mobile First' by Mark Walsh

  MediaPost recently spoke with Sami Hassanyeh, vice president of AARP's digital strategies and operations, about the group's efforts to expand its media properties across platforms as its membership becomes more tech-savvy. ...Read the whole story

• Political Discourse Fuels 200 Millionth Comment On HuffPo, Romney Vid Ranks No. 1 by Joe Mandese

  Fueled by community dialogue surrounding political discourse, the Huffington Post estimates it will post its 200 millionth reader's comment sometime early tomorrow. ...Read the whole story

• Consumers Skeptical Of Mobile Wallets by Steve Smith

  A new study of shoppers and their holiday plans suggests that enthusiasm for mobile payment may be weaker than some suspect. And when it comes to mobile wallets, consumers are thus far unimpressed. ...Read the whole story

• Brown Named Digital Head, MediaCom Mexico

Recent Most Read Stories

• Future of Social, Digital Shops In Doubt
• FTC's Ohlhausen Questions Privacy Recommendations
• Subway's Comedy Promotes Brand, Content Strategy
• More Consumers Turn To Mobile To Research, Book Travel
• Showrooming Overhyped, Mobile Key To Shopping Purchases
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
• Twitter Brings Lead Generation To Tweets
• Google Releases Self-Serve Display Benchmark Tool
• Tablets Gain Popularity With Shoppers
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone

Previous Issues

• Thursday, May 23, 2013
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• Friday, May 17, 2013
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• Wednesday, May 15, 2013
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