Facebook eased concerns about its ability to make money in mobile when it reported third-quarter earnings showing mobile ad revenue had jumped to $150 million from $10 million in the second quarter. That amounted to 14% of its total ad revenue in the latest quarter. ...Read the whole story
In an effort to turn readers into mobile content contributors, DailyCandy just debuted a mobile app for the iPhone, iPad and iPod touch. ...Read the whole story
Google's policies on Arbitrage ruffled a few feathers in Oakland, Calif. after Ask.com CEO Doug Leeds said rumors began spreading across the Internet that the Q&A site committed arbitrage. ...Read the whole story
Democrat and Republican character traits and preferences can provide brands with attributes to build audience segments. Research from Tribal Fusion, a digital advertising agency, demonstrates how data assists brands to better understand customers through their political affiliations. ...Read the whole story
The software company Cybersitter has scored a preliminary victory in a lawsuit against Google for allegedly infringing trademark on AdWords. ...Read the whole story
Publicis Groupe's Zenith has retained its Travelocity media assignment after a review, the companies have confirmed. The client spent about $55 million on ads in 2011, according to Kantar Media. Zenith will continue to provide national and local strategy, as well as buying and planning for traditional media. ...Read the whole story
Once the butt of many jokes about dropped calls and poor cellular coverage, AT&T seems to have dug itself out of its poor brand reputation. Nevertheless, the carrier remains far behind Sprint and Verizon in reputation. ...Read the whole story
If You Play Your Cards Right
Diners Club must return to its roots and be a genuine club -- not merely by conferring special privileges, but by facilitating conversation among members, ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today