• Facebook Faces Desktop 'Problem' by Mark Walsh

  Facebook eased concerns about its ability to make money in mobile when it reported third-quarter earnings showing mobile ad revenue had jumped to $150 million from $10 million in the second quarter. That amounted to 14% of its total ad revenue in the latest quarter. ...Read the whole story

• Scout Fashion: DailyCandy Launches Mobile App by Gavin O'Malley

  In an effort to turn readers into mobile content contributors, DailyCandy just debuted a mobile app for the iPhone, iPad and iPod touch. ...Read the whole story

• Ask: Arbitrage Doesn't Exist In The Growth Strategy by Laurie Sullivan

  Google's policies on Arbitrage ruffled a few feathers in Oakland, Calif. after Ask.com CEO Doug Leeds said rumors began spreading across the Internet that the Q&A site committed arbitrage. ...Read the whole story

• Political Affiliation Becomes Ad Targeting Data Point by Laurie Sullivan

  Democrat and Republican character traits and preferences can provide brands with attributes to build audience segments. Research from Tribal Fusion, a digital advertising agency, demonstrates how data assists brands to better understand customers through their political affiliations. ...Read the whole story

• Cybersitter Wins Initial Skirmish In Lawsuit Against Google by Wendy Davis

  The software company Cybersitter has scored a preliminary victory in a lawsuit against Google for allegedly infringing trademark on AdWords. ...Read the whole story

• Zenith Retains Travelocity Media Business by Steve McClellan

  Publicis Groupe's Zenith has retained its Travelocity media assignment after a review, the companies have confirmed. The client spent about $55 million on ads in 2011, according to Kantar Media. Zenith will continue to provide national and local strategy, as well as buying and planning for traditional media. ...Read the whole story

• AT&T Brand Breaks Out Of The Joke Pile by Steve Smith

  Once the butt of many jokes about dropped calls and poor cellular coverage, AT&T seems to have dug itself out of its poor brand reputation. Nevertheless, the carrier remains far behind Sprint and Verizon in reputation. ...Read the whole story

• Zinio Debuts Windows 8 App
• Smartphone Shipments Up 45% In Q3

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Ford, Jeep, Chevy Top Digital Auto Brands
• The Bid Management Tools Arms Race
• Yahoo Adds Tweets To News Feed

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