• New Tool Shows How Targeting Affects Political Ad Spend by Wendy Davis

  Privacy company Abine released a tool this week that allows people to estimate how much their vote is worth to the presidential campaigns, as measured by ad dollars. ...Read the whole story

• Something Old, But Sort Of New: Content Platform Lets Brands Borrow Up The Wazoo by Joe Mandese

  In the latest twist in the rapid evolution of online content marketing, a new platform will add a fourth term to Madison Avenue's Holy Trinity of paid, earned and owned: appropriated. The new platform enables marketers to sort through the torrent of so-called "expert" content -- stories written by professional journalists or bona fide bloggers -- about their brands, filter them based on sentiment, and then automatically feed the most positive ones into their own paid advertising. ...Read the whole story

• Obama, Romney: Fail To Exploit Online Media Opportunities by Laurie Sullivan

  Barack Obama's and Mitt Romney's campaign teams spent more than $1 billion in advertising, but a study shows both failed to take full advantage of online media. The biggest misstep points to a lack of coverage around key issues discussed during the debates, such as economy, taxes and budget. ...Read the whole story

• BIA/Kelsey Forecasts Online Media Growth, Albeit Slower by Laurie Sullivan

  By 2016 local online, interactive and digital advertising revenue will reach $38.1 billion, according to BIA/Kelsey's Annual U.S. Local Media Forecast, 2011-2016 report released Monday. ...Read the whole story

• MSLO Digital Earnings Dip, Online Video Expanded by Gavin O'Malley

  Due in part to a weaker digital ad business, Martha Stewart Living Omnimedia on Friday said third-quarter revenue was $27.6 million -- down from $33.2 million during the same period last year. ...Read the whole story

• In Sandy's Wake, 19% Of Cell Phone Towers Still Out by Erik Sass

  The proportion of cell towers that are out of service in the region affected by Sandy has fallen from 25% in the immediate aftermath to 19% at the end of the week. ...Read the whole story

• LinkedIn: No Rush To Mobile Monetization by Mark Walsh

  LinkedIn says a quarter of its overall traffic now comes from mobile. The company, however, is just testing advertising and other initiatives to monetize usage on the mobile side. LinkedIn has the cushion of continuing high demand for its desktop inventory. ...Read the whole story

• Web User Seeks To Revive Discrimination Lawsuit Against eBay by Wendy Davis

  Deaf Web user Melissa Earll is seeking to revive her lawsuit against eBay for allegedly violating a discrimination law by requiring sellers to use a telephone to verify their identities. ...Read the whole story

• Online Video Emerges As Factor During Political Campaign Season by Joe Mandese

  With more than 1 million spots aired to date during the 2012 political advertising season, according to a report released last week by the Wesleyan Media Project, much of the political media analysis has been focused on the impact of television. But another form of video -- the online kind -- is also playing a greater role in influencing the views of American voters. More than half (55%) of registered voters have watched political videos online during the presidential campaign season. ...Read the whole story

• TWC, Bright House To Carry beIN SPORT Network by David Goetzl

  beIN SPORT, the new global network dedicated to live coverage of the world's best soccer and international sports, will be carried by Time Warner Cable and Bright House Networks. ...Read the whole story

• In Focus: Consumers' Online Video Satisfaction Rises by Wayne Friedman

  While the paid digital video marketplace -- subscription video on demand services and other services -- are showing gains for smaller competitors, Netflix still has a large lead. ...Read the whole story

• comScore: Smartphone Penetration Hits 51% by Steve Smith

  Like Presidential polling, it is most important to get beyond the surface metrics about smartphone penetration rates. It is in the actual data usage numbers where we find addressable critical mass. ...Read the whole story

• HuffPo Launches iPad App, Could Impact TV
• Anderson To Conde Nast: It's A Wrap, 'Wired' Editor Leaves Publishing For Robots

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Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
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