• Obama Beats Romney In Online Political Ad Spend by Laurie Sullivan

  Barack Obama consistently spent more money for online advertising, compared with Mitt Romney, during the 2012 U.S. presidential campaign. Romney's FEC filing indicated online advertising spend went to direct mail consulting, digital consulting and four other expenses. ...Read the whole story

• MediaVest Teams With Millennial Media On Analytics by Mark Walsh

  MediaVest USA and mobile ad network Millennial Media have struck a partnership giving the agency access to Millennials' proprietary data set and the ability to beta-test new mobile ad technology with clients. ...Read the whole story

• Hulu Builds Content Library Via CBS Deal by Gavin O'Malley

  CBS Corporation just agreed to a non-exclusive, multi-year licensing agreement to stream programs on the Hulu Plus subscription service. Financial terms of the deal were not disclosed. ...Read the whole story

• search Tablet Wars Heat Up: Android Gains On Apple iOS by Laurie Sullivan

  Android tablet shipments, led by Samsung and Amazon, rose at the expense of Apple in Q3 2012, which saw its share slip notably during the quarter, according to International Data Corp. ...Read the whole story

• Apple Says Calif. Privacy Law Doesn't Apply To Web Retailers by Wendy Davis

  Apple is asking California's highest court to rule that a state law limiting data collection by merchants who accept credit cards doesn't apply to online retailers. ...Read the whole story

• Instagram Debuts Web Profiles by Mark Walsh

  Instagram is following the example of another mobile app -- Foursquare -- in building out its Web presence. ...Read the whole story

• Yahoo, Samsung Expand Connected TV Deal by Mark Walsh

  Yahoo announced an expanded, multi-year deal with Samsung to integrate the Web portal's connected TV service into the manufacturer's smart TVs. ...Read the whole story

• Big Velti Client Is T-Mobile by Mark Walsh

  In September, mobile marketing firm Velti announced closing its largest-ever deal -- worth $27 million over two years -- with a company described only as a "major U.S. brand." The major U.S. brand is T-Mobile USA, according to sources; the players would not confirm. ...Read the whole story

• Nintendo Bows Wii U Kiosks

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• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Good TV Content Trumps All, Trad TV Or Streaming
• Network Advertising Initiative Proposes New Mobile Privacy Rules
• Tablets Gain Popularity With Shoppers
• DigitasLBi, Razorfish Tap Execs For Global Ops

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• Thursday, May 23, 2013
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