The term "not provided" found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since … Read the whole story
New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in … Read the whole story
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest. Read the whole story
The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly … Read the whole story
Data from Affiliate Window indicates that mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic … Read the whole story
Oracle is working to build a social marketing initiative by showing marketers how to integrate social data into corporate business processes. Meg Bear, VP … Read the whole story
Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San … Read the whole story
A Buffalo Bills fan is suing the football team for allegedly violating a consumer protection law by sending him "excessive" text messages. Read the whole story
Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which … Read the whole story
As newspapers transition to digital, reading patterns change. One global newspaper, 'The Financial Times,' predicts that most of its readership will access the newspaper … Read the whole story
Testing a swanky new Audi S5 convertible in a showroom using the interactive kiosks was eye-opening. Bricks-and-mortar stores were not dead, but alive and … Read the whole story
Digital music service Spotify is close to raising another $100 million in funding from investment banks and venture capital firms. Spotify has grown rapidly … Read the whole story
Nielsen has acquired SocialGuide, which provides real-time social TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The new … Read the whole story