Ari Merkin, the well-regarded creative agency veteran, is teaming with Richard Lent to re-launch the agency that Lent founded 18 years ago -- AgencyNet. The independent digital shop, with a staff of nearly 40, is being renamed TEN and will focus on brand development using the latest digital tools and techniques. ...Read the whole story
People don't like mobile advertising but research suggests it's more effective than online advertising. The Millward Brown report concludes that mobile represents an opportunity for marketers but that mobile sites, apps and ads too often fail to meet user expectations. ...Read the whole story
What could be a blow to Google will likely turn solid gold for Apple. General Motors introduced the first two cars that will integrate voice assist search technology Siri and search engine Safari. ...Read the whole story
Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to the content they traditionally watch via cable or satellite. ...Read the whole story
Three advertising trade groups are asking the U.S. Supreme Court to agree to hear an appeal by tobacco companies that is challenging restrictions on cigarette marketing. ...Read the whole story
AgilOne has secured a $10 million Series B investment round led by Mayfield Fund, with participation from Sequoia Capital. The company said Wednesday it will use the funding to strengthen its sales, marketing, and engineering departments. The Series A round led by Sequoia Capital in 2011 brings the total investment to $16 million. ...Read the whole story
Siding with Miami Heat minority owner Raanan Katz, a Florida judge has taken the rare step of issuing an injunction banning a blogger from making defamatory posts about Katz. The blogger's lawyer, Marc Randazza, says the order is an unconstitutional restriction on free speech. ...Read the whole story
Cox Media Group, which owns the 'Atlanta Journal-Constitution,' is planning to launch a national news Web site targeting conservative audiences. ...Read the whole story
For anyone surveying the modest but expanding landscape of online video providers, such as Netflix, the point at which we start to see meaningful competition ... ...More
This holiday shopping season will help highlight the ways in which mobile marketing is accelerating in multi-channel programs, SoLoMo marketing and targeting mobile moments. ...More
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