Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012, compared with the prior … Read the whole story
Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, … Read the whole story
A Microsoft Bing holiday campaign debuts on TV Thursday and calls out Google for recent changes to its Google Shopping service on its search … Read the whole story
Giving Outbrain access to a larger swath of the U.S. Hispanic market, Univision Interactive has agreed to expand its partnership with the recommendation engine. Read the whole story
LinkedIn on Wednesday announced a new API (application programming interface) program for its advertising platform to help B2B marketers develop customized campaigns and have … Read the whole story
A group that aims to set standards to implement a do-not-track mechanism has tapped privacy expert Peter Swire to forge a consensus between privacy … Read the whole story
In what represents a minor coup for Time Inc., the publisher has poached J.R. McCabe from Meredith Corp. to run a new digital video … Read the whole story
Advertising and media analyst Brian Wieser has downgraded his stock recommendation for WPP from a buy rating to hold, while doing the opposite for … Read the whole story
Device use and multi-screen behaviors are not easily predicted merely by demographics. Situation, income and even marital status have an impact on when, where … Read the whole story
After exposing Internet users to millions of irrelevant ads since the mid-'90s, the industry has created a new disease called banner blindness. We have … Read the whole story
For both the 18-34 and 35-54 year-olds, Talk remains the No. 1 function of the mobile phone. Read the whole story