• Mobile Search Budgets Increasing 307% For Smartphones, 231% For Tablets by Laurie Sullivan

  Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012, compared with the prior year, according to IgnitionOne. ...Read the whole story

• Digitas Strengthens Content Marketing, Behavior Analysis With Skyword Partnership by Laurie Sullivan

  Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, a dedicated team and technology to curate and co-create content with partners. ...Read the whole story

• Bing's Scroogled Campaign Bashes Google Shopping by Laurie Sullivan

  A Microsoft Bing holiday campaign debuts on TV Thursday and calls out Google for recent changes to its Google Shopping service on its search engine. It charges that Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results. ...Read the whole story

• Revenue Generator: Univision Expands Outbrain Alliance by Gavin O'Malley

  Giving Outbrain access to a larger swath of the U.S. Hispanic market, Univision Interactive has agreed to expand its partnership with the recommendation engine. ...Read the whole story

• LinkedIn Launches Ads API Program by Mark Walsh

  LinkedIn on Wednesday announced a new API (application programming interface) program for its advertising platform to help B2B marketers develop customized campaigns and have more control over their ad efforts. ...Read the whole story

• Web Standards Group Taps Law Prof For Do-Not-Track Effort by Wendy Davis

  A group that aims to set standards to implement a do-not-track mechanism has tapped privacy expert Peter Swire to forge a consensus between privacy advocates, computer scientists and industry representatives. ...Read the whole story

• Former Meredith Exec Heads Time Inc.'s Digital Video by Gavin O'Malley

  In what represents a minor coup for Time Inc., the publisher has poached J.R. McCabe from Meredith Corp. to run a new digital video unit. McCabe will be responsible for boosting the volume and quality of digital video products across the company's digital properties. ...Read the whole story

• Pivotal Forecast: WPP Hold, Omnicom Buy by Steve McClellan

  Advertising and media analyst Brian Wieser has downgraded his stock recommendation for WPP from a buy rating to hold, while doing the opposite for rival Omnicom, which he has upgraded to buy. Wieser, who is senior research analyst at Pivotal Research, said he was maintaining a buy rating on the Interpublic Group. ...Read the whole story

• Singles Like Smartphones, Couples Like Tablets, And Everyone Loves Second Screening by Steve Smith

  Device use and multi-screen behaviors are not easily predicted merely by demographics. Situation, income and even marital status have an impact on when, where and how we pick up that portable screen. ...Read the whole story

• China To Eclipse U.S. In iOS, Android Users In 2013
• Bob Evans Selects Engauge As Its Digital AOR

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Previous Issues

• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
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