In a surprising twist to the online ad network business, retail brands are beginning to offer their online users to other brands in what … Read the whole story
The rise in online shopping influenced Google to acquire the Waterloo, Ontario startup BufferBox, which provides a network of physical, not virtual, parcel pickup … Read the whole story
Nurturing the next wave of auteurs, Fullscreen has committed $1 million to promote independent video producers on YouTube. Each month, the online video network … Read the whole story
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertisers and publishers target relevant display ads at online consumers, this morning unveiled … Read the whole story
Mobile marketers now have one less problem to worry about, thanks to a new ruling by the Federal Communications Commission. The FCC said on … Read the whole story
Two-thirds (67%) of cell owners say they check their phones for messages, alerts or calls even when they don't notice their phone ringing or … Read the whole story
As it turns out, the title of Invisible Children's "Kony 2012" was prophetic. The online video has emerged as the "most shared" of any … Read the whole story
Interpublic Group's Magna Global media unit has lowered its forecast for the global advertising economy, partly as a result of the slower-than-expected recovery by … Read the whole story
Driven by an unprecedented embrace of the tablet format, Magna Global sees meteoric growth for ad spend across mobile devices in the next several … Read the whole story
Misconceptions about personalization and privacy contributed to the slow start in online shopping, but 64% of those surveyed said they would rather control the … Read the whole story
The price comparison site PriceGrabber saw significantly more mobile activity to its sites on Black Friday than on Cyber Monday, suggesting that a considerable … Read the whole story
From: Mark Zuckerberg To: sherylsandberg@fbook.com Subject: potential benefits of Christmas Sandster, I saw the data on higher click-thrus 4th quarter. Kind of took me … Read the whole story
Planning display advertising in a multi-screen world requires consistency among devices as well as discrete uses of each platform and its unique capabilities. Read the whole story