• Dentsu Inks 'Sensor' Deal With Qualcomm, Will Boost Mobile Ad Targeting by Laurie Sullivan

  Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have inked a deal with Qualcomm Labs to license Gimbal. The new technology supports Android and iOS devices and allows advertisers to serve content on mobile devices and gives Qualcomm a new model to support mobile ad targeting. ...Read the whole story

• Google Ventures Invests In Adelphic Mobile, Miner Joins Board by Joe Mandese

  Adelphic Mobile, a start-up founded by former key players of Quattro and Apple's iAd that is trying to develop a powerful and easy-to-use platform for advertisers and agencies to target mobile ads to consumers, this morning announced a $10 million round of funding led by Google Ventures. Original Adelphic investor Matrix Partners also participated in the round. ...Read the whole story

• Sponsored Stories Settlement Clears First Hurdle by Wendy Davis

  A deal to resolve a class-action lawsuit stemming from Facebook's sponsored stories program took a major step forward this week, when U.S. District Court Judge Richard Seeborg granted the agreement preliminary approval. ...Read the whole story

• T3 Taps Mediabrands' Pomaro For 'Audience-Centric' Media by Joe Mandese

  Austin-based independent T3 has named Greg Pomaro senior vice president-executive media director of its San Francisco office. Pomaro joins from Interpublic, where he was senior vice president-client services of its Mediabrands Audience Platform unit. The move marks another high-profile get for T3. ...Read the whole story

• Pandora Shares Fall On Lowered Outlook, Ad Revs Rise by Mark Walsh

  Since reports that Apple was planning to launch its own streaming music service began circulating in September, Pandora has faced increased investor uncertainty. Concerns about the company's ability to compete directly with the tech behemoth have pushed down Pandora's stock more than 25%. ...Read the whole story

• AOL Targets Retargeting, Buys Buysight by Gavin O'Malley

  AOL's Advertising.com unit late Tuesday announced the acquisition of ad-targeting and retargeting specialist Buysight. Terms of the deal were not disclosed, but Buysight -- formerly Permuto -- has raised about $16 million since its launch in 2008. Executives said they hope the acquisition will improve the group's AdLearn optimization engine. ...Read the whole story

• Poshmark Swaps Fashion, Ups Funding by Gavin O'Malley

  Fashion commerce community Poshmark just closed $12 million in Series B financing, led by Menlo Ventures. Poshmark encourages members to buy and sell fashion among themselves. ...Read the whole story

• Gay TV: Gwist Partners With YouTube by Fern Siegel

  Logo TV founder Matt Farber has a new idea -- and new venue -- for "Gwist," his latest project. Gwist, which stands for "TV With a Gay Twist," is the latest YouTube partner channel. ...Read the whole story

• Disney Inks Film Deal WIth Netflix by Wayne Friedman

  On Tuesday Walt Disney gave Netflix, the big subscription service, a shot in the arm. It inked an executive deal for the pay TV window. ...Read the whole story

• UK 'Times' Offers Discount Tablet With Digital Subs by Erik Sass

  The Times, they are a-changin' -- their business model, that is. The venerable British publication is offering a new digital subscription package which bundles a steeply discounted Nexus 7 tablet computer along with an 18-month subscription to the newspaper. ...Read the whole story

• Push Messenger Urban Airship Acquires Passbook Services Provider by Steve Smith

  In a move that extends its push messaging services into Apple's iOS mobile wallet, Urban Airship acquires Tello. The combination of features could turn Passbook coupons into 'mini-apps.' ...Read the whole story

• Top 25 Developers Earn 50% Of App Revenue by Steve Smith

  Games companies with multiple titles in their portfolio have a lock on revenue in the Apple and Google app stores, says Canalys. More than half of revenue is going to 25 companies. ...Read the whole story

• Flite, Channel Intelligence Partner For Display Ads
• DMN Taps Dillion As Client Strategy Director

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
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• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
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• Ford, Jeep, Chevy Top Digital Auto Brands
• The Bid Management Tools Arms Race

Previous Issues

• Friday, May 17, 2013
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