Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership to serve the growing demand for global e-commerce services by big multinational clients. … Read the whole story
In a revelation suggesting the rationale for advertising on Facebook is more like astronomical science than marketing science, one of the social network's clients … Read the whole story
Marketers are finding value in Pinterest. But while the social site doesn't provide analytics tools to prove return on investments, a startup called Pinfluencer … Read the whole story
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. … Read the whole story
During the first 32 days of the official holiday season, online shoppers spent $21.4 billion, according to the latest comScore data. That represented a … Read the whole story
In a study last year, mobile advertising and analytics firm Flurry indicated that daily time spent with mobile apps exceeded that spent on the … Read the whole story
Epic Media Group has agreed to destroy all data it collected via "history-sniffing" technology in order to settle Federal Trade Commission charges, the agency … Read the whole story
Though beauty is in the eye of the beholder, new research shows that a Web site's "quality" plays a significant role in driving purchase … Read the whole story
Eight out of 10 adults say advertisers shouldn't collect information about children's Web activities, even when the advertisers don't know the children's names, according … Read the whole story
Santa Monica-based tech firm PaeDae is introducing a new software prize platform, "withPrizes," that matches brands and prizes with players. PaeDae advertising clients have … Read the whole story
Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An … Read the whole story
COMMENTARYThe considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. Read the whole story
