• Publicis, IBM Expand eCommerce Partnership by Steve McClellan

    Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership to serve the growing demand for global e-commerce services by big multinational clients. Publicis' digital shop Rosetta is extending its e-commerce operation globally. ...Read the whole story

  • Spacebook: Marketers Liken Social Net's KPI To A Deep Space Probe by Joe Mandese

    In a revelation suggesting the rationale for advertising on Facebook is more like astronomical science than marketing science, one of the social network's clients told industry executives and Wall Street analysts that his rationale for budgeting it is akin to deep space exploration. Calling the revelation "one of the best explanations we have heard to date about how Facebook budgets have been justified," Wall Street analyst Brian Wieser issued an equities research report this morning based on presentations at an undisclosed marketing conference. ...Read the whole story

  • Pinfluencer Measures Pinterest's Engagement Value by Laurie Sullivan

    Marketers are finding value in Pinterest. But while the social site doesn't provide analytics tools to prove return on investments, a startup called Pinfluencer does. ...Read the whole story

  • Gas Pump Videos Integrate Real-Time Ad Targeting by Laurie Sullivan

    Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. Its CRO believes the small screen atop gasoline pumps will integrate real-time ad targeting into the attribution purchase path. ...Read the whole story

  • eCommerce Rings In Monthly Boom: $21B In Holiday Shopping by Gavin O'Malley

    During the first 32 days of the official holiday season, online shoppers spent $21.4 billion, according to the latest comScore data. That represented a 14% increase year-over-year. ...Read the whole story

  • App Time Gains On TV by Mark Walsh

    In a study last year, mobile advertising and analytics firm Flurry indicated that daily time spent with mobile apps exceeded that spent on the Web. The figures suggest that app use has not caught up with TV, but it's getting closer. ...Read the whole story

  • Epic Promises To Destroy 'History-Sniffing' Data by Wendy Davis

    Epic Media Group has agreed to destroy all data it collected via "history-sniffing" technology in order to settle Federal Trade Commission charges, the agency announced on Wednesday. Epic, which didn't admit wrongdoing in the case, also promised that it won't use that technology in the future. The settlement agreement provides that any successor company will refrain from using history-sniffing techniques. ...Read the whole story

  • Web Design Correlates With Purchase Power by Gavin O'Malley

    Though beauty is in the eye of the beholder, new research shows that a Web site's "quality" plays a significant role in driving purchase intent and consumer satisfaction. In addition, it found click-to-play ads elicit more positive emotional reactions and drive higher engagement. ...Read the whole story

  • Most Adults Don't Want Marketers To Collect Data From Children by Wendy Davis

    Eight out of 10 adults say advertisers shouldn't collect information about children's Web activities, even when the advertisers don't know the children's names, according to a new study by the Center for Digital Democracy and Common Sense Media. ...Read the whole story

  • PaeDae Launches Incentive Platform For Gaming by Erik Sass

    Santa Monica-based tech firm PaeDae is introducing a new software prize platform, "withPrizes," that matches brands and prizes with players. PaeDae advertising clients have included P&G, Amazon, and Razors Direct, among others. ...Read the whole story

  • TV, Tablet Multiviewing Rises, Sports Big Draw by Wayne Friedman

    Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An estimated 22% to 25% use them several times while watching TV. ...Read the whole story

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