• Yahoo Mail Gets A Refresh by Mark Walsh

    Yahoo has unveiled an updated version of its Yahoo Mail service for the Web, as well as Windows 8 and the iPhone and Android. It's more streamlined and user-friendly, designed with speed in mind. ...Read the whole story

  • #Avails: Yes, Now You Can Buy Hashtags Too by Joe Mandese

    In a surprising development for the burgeoning real-time media marketplace, advertisers and agencies now have the ability to programmatically target and place ads online based on content that users tag as being most relevant to themselves and others. As part of its Programmatic Advertising Platform, ad tech developer RadiumOne is enabling "hashtag targeting." ...Read the whole story

  • Big Data Means Big Opportunities For Email Marketers by David Goetzl

    Big Data could become the holy grail of one-to-one marketing, getting the right message to the right person at the right time in the right way. ...Read the whole story

  • Solve: Media Buyers Warm To Native Ads by Gavin O'Malley

    What do media buyers make of "native advertising" -- that controversial form of customized online ad integration? Some 49% plan to incorporate it into their buys next year, according to new data from the native ad specialists at Solve Media. ...Read the whole story

  • Havas Digital Moves To Data Attribution Strategy by Laurie Sullivan

    Havas Digital is mapping out a strategy to support content attribution in which data provides information on the type of message in an ad that prompts consumers to make a purchase or complete an action. ...Read the whole story

  • Brands Yet To Fully Mobilize On Facebook by Mark Walsh

    Ad campaigns don't always extend seamlessly to handheld devices. The transition can be challenging when marketers run branded apps on their Facebook pages to help spur viral sharing, comments and other social actions. ...Read the whole story

  • Obama Campaign Email Efforts Marked By Continual Testing by David Goetzl

    PARK CITY, Utah -- One hallmark of the Obama campaign's email program was its non-stop emphasis on testing. What lengths did it go to? Take Oct. 17. It sent out messages to 166 segments that day and 84 were A/B tests, whether with subject lines, time of day, or messaging. ...Read the whole story

  • Advocacy Group Asks FTC To Probe Virtual-Pet App by Wendy Davis

    The Center for Digital Democracy is asking the FTC to investigate whether the Mobbles app -- available through iTunes and Google Play -- violates the Children's Online Privacy Protection Act. ...Read the whole story

  • Rich-Media Drives Mobile Ad Demand by Mark Walsh

    Ads featuring video and rich media as well as location-based units are helping drive demand and increased value for mobile advertising, per Nexage. The increased buying activity comes from a broad base of sources, including DSPs, ad networks, app advertisers, online media companies and agencies. ...Read the whole story

  • NBCU Rejiggers Sales Staff by Wayne Friedman

    New NBCUniversal ad sales chief Linda Yaccarino has made some additional staff changes. Scott Schiller, executive vice president of digital ad sales for NBCUniversal, will take on an expanded role for its various cable sites, while Earl Marshall is now executive vice president and CFO of ad sales. ...Read the whole story

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