Yahoo has unveiled an updated version of its Yahoo Mail service for the Web, as well as Windows 8 and the iPhone and Android. … Read the whole story
In a surprising development for the burgeoning real-time media marketplace, advertisers and agencies now have the ability to programmatically target and place ads online … Read the whole story
Big Data could become the holy grail of one-to-one marketing, getting the right message to the right person at the right time in the … Read the whole story
What do media buyers make of "native advertising" -- that controversial form of customized online ad integration? Some 49% plan to incorporate it into … Read the whole story
Havas Digital is mapping out a strategy to support content attribution in which data provides information on the type of message in an ad … Read the whole story
Ad campaigns don't always extend seamlessly to handheld devices. The transition can be challenging when marketers run branded apps on their Facebook pages to … Read the whole story
PARK CITY, Utah -- One hallmark of the Obama campaign's email program was its non-stop emphasis on testing. What lengths did it go to? … Read the whole story
The Center for Digital Democracy is asking the FTC to investigate whether the Mobbles app -- available through iTunes and Google Play -- violates … Read the whole story
Ads featuring video and rich media as well as location-based units are helping drive demand and increased value for mobile advertising, per Nexage. The … Read the whole story
New NBCUniversal ad sales chief Linda Yaccarino has made some additional staff changes. Scott Schiller, executive vice president of digital ad sales for NBCUniversal, … Read the whole story
COMMENTARYWhat makes Digitaria stand out is that their approach to design is nearly indistinguishable from their approach to any other facet of a campaign. … Read the whole story
