Wednesday, December 19, 2012
  • Facebook Exchange Integrates Search Data With Ad Targeting

    Chango will roll out a programmatic advertising platform for Facebook using search data pulled from Google, Bing, Yahoo and other engines to support ad targeting inside the social network. ...Read the whole story

  • Publicis Buys Mobile Agency Monterosa

    Publicis Groupe has acquired Stockholm-based mobile agency Monterosa. The holding company said the newly acquired mobile specialist will report into creative agency Bartle Bogle Hegarty, which Publicis bought control of earlier this year. ...Read the whole story

  • AOL App Open To Xbox Subscribers

    Continuing to grow its footprint, the AOL On Network this week is making its app available to some 40 million Xbox Live subscribers. Advertisers can reach more users on Xbox360's platforms, including Sony, Roku and Samsung. ...Read the whole story

  • The FTC Asks Data Brokers How They Mine Web

    Turning its attention to data brokers, the Federal Trade Commission on Tuesday directed nine companies to answer a host of questions about how they collect and use information about consumers. ...Read the whole story

  • Instagram Clarifies Ad Plans, Responds To User Revolt

    In record time, Instagram issued a clarification of its controversial new privacy and service terms late Tuesday, explaining that its intent is to experiment with native ad formats. ...Read the whole story

  • Nielsen/Arbitron Deal Sparks Concerns Over Competition, Supply Of Ad Market 'Currencies'

    Nielsen's $1.26 billion deal to acquire Arbitron would make the world's largest supplier of media and marketing research even bigger -- giving it not just greater dominance over another medium, but yet another one of Madison Avenue's so-called market "currencies," and constricting the supply chain of media ratings that advertisers and agencies use as the basis of hundreds of billions of dollars worth of media buys. The timing of the deal is ironic, coming nearly two decades after Dec. 31, 1993, when Arbitron officially shut down its television ratings business, making Nielsen the de facto monopoly supplier of television ratings, ... ...Read the whole story

  • Facebook Readying Autoplay Video Ads

    Facebook is planning to introduce a new video ad unit next year that would run in the newsfeed, according to reports Tuesday. By April, the company will begin offering autoplay video ads in both the desktop version of the social network as well as in Facebook phone and tablet apps. ...Read the whole story

  • Luxe Beauty Brands Style Digital Biz In China

    Beauty and fashion brands are leading the way when it comes to doing digital business in China, according to the latest report from digital think tank L2. ...Read the whole story

Will The FTC Protect Web Publishers From Google's Forced Exclusivity?

The largest antitrust investigation in 15 years is expected to conclude this month. Its outcome will impact, for decades to come, how Web publishers generate revenue, which in turn, dictates what Web content is free and ...More

  • Facebook: The Sorrow And The Seating

    Last week at MadBlog, my "Best Spots of the Year" column ended with a mention of empty chairs. Yup -- I suggested that the year's winningest commercial, Chrysler's "Half-Time in America," inadvertently led Clint Eastwood to ...More

  • Agency of the Year: Bronze, Small Agency -- 72andSunny

    With 300 people, the eight-year-old agency may not be as large as jwt or Havas. But trust us -- you've seen plenty of 72andSunny's work. And you've probably liked it. ...More