• FTC Bans Behavioral Targeting At Kids' Sites by Wendy Davis

  The Federal Trade Commission has expanded children's privacy rules by prohibiting online ad networks from using anonymous cookies to collect data from visitors to sites directed to children younger than 13. ...Read the whole story

• Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online by Steve McClellan

  In a bid to help clients better manage their ad buying across all screens Aegis Group has formed a new global unit called Amplifi. It will be headed by company veteran John Murray. ...Read the whole story

• Online Sets New Ad Record, Posts First $9 Billion Quarter by Gavin O'Malley

  Continuing to break records, domestic online ad revenues reached $9.26 billion in the third quarter of the year, according to the Interactive Advertising Bureau and PwC US. Driving growth is a fundamental behavioral shift on the part of online consumers. ...Read the whole story

• Digitas Captures Motion Capture Deal, NYU To Build Lab In Agency's NYC Office by Joe Mandese

  As part of its recently launched Digitas Labs initiatives, Digitas this morning announced a partnership with New York University's Movement Lab, a leading academic research initiative focusing on the analysis and animation of "human movement." As part of the partnership, the Movement Lab will create a 3D "motion capture lab" in Digitas' New York office, enabling the agency to research and develop applications for digital marketing and advertising. ...Read the whole story

• Brand TLDs To Change Online Advertising, Marketing In 2013 by Laurie Sullivan

  The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles this week to decide on which of the proposed new top-level domain names will become the first to go live. Google applied for 101 and Amazon, 76. The money and power behind the brands will change the way consumers navigate the Internet. ...Read the whole story

• Pharma Ads Get Lift In Mobile Games by Mark Walsh

  Mobile gaming and pharmaceutical ads may seem an unlikely combination, but new data from Jumptap shows that pharma ads running in games on its ad network saw the highest increase in click-through rates of any ad category in November. ...Read the whole story

• Global Media 'Trading' Sentiment Soars In December, Especially Among Americans by Joe Mandese

  The percentage of advertisers who say their demand for media is improving has hit its highest mark since May, according to the year-end edition of a monthly tracking study published by WARC, the London-based aggregator and publisher of marketing and media research. The index for "global trading conditions," or demand for buying media, showed "significant improvement " -- rising to a 57.1, up from 53.4 in November. ...Read the whole story

• Facebook Expands Testing Of 'Collections'
• OpenTV Sues Netflix

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Ford, Jeep, Chevy Top Digital Auto Brands
• The Bid Management Tools Arms Race
• Yahoo Adds Tweets To News Feed

Previous Issues

• Friday, May 17, 2013
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• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
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