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Dentsu Acquires Share In Digital Garage, Extends Digital Marketing
Tokyo-based ad holding company Dentsu Inc. has formed a strategic alliance with Digital Garage, an early investor in Twitter, the companies have confirmed. As part of the agreement, Dentsu will acquire 7% of the outstanding common shares of Digital Garage for approximately $31 million. ...Read the whole story
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Marin To File IPO In 2013
Marin Software will go through an IPO in 2013, Chris Lien, founder and CEO of Marin Software, told MediaPost, but declined to disclose the underwriter. ...Read the whole story
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Doctor Alleges Google's Autocomplete Defames Him
An Australian doctor has sued Google for allegedly defaming him with its autocomplete feature. ...Read the whole story
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23% Uptick In E-Book Readers
If you made the switch from print books to e-books this year, you're not alone. The proportion of Americans 16 and older who read e-books increased to 23% from 16% in 2012, per the Pew Research Center. Tablets are fueling the rise. ...Read the whole story
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Tablet Activations Surge On Christmas: 17 Mil
With millions of iPhones, iPads, Kindle Fires and Galaxy S III handsets given as gifts, more iOS and Android devices were again activated on Christmas Day in 2012 than any other day of the year. ...Read the whole story
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Ad Turkey: 2012's Most WTF Spot
There's a stilted, "Twilight Zone"-ish vibe to the opening of this commercial, as if the viewer somehow broke through the time/space continuum to find herself ... ...More
There is no marketing technique more powerful than word of mouth. Brands to optimize it in their social marketing mix. ...More
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