• Interpublic Calls Delta Between Mobile Ad Spend/Time Spent 'Staggering,' Says It Will Grow, Not Shrink

    The good news is that media consumption will expand markedly over the next five years, rising from about 74.5 hours weekly per person currently to about 80 hours weekly in 2017. The bad news for Madison Avenue is that almost all of that growth will be coming from a medium that has proven vexing for advertising: Mobile. "It's pretty staggering," said Brian Monahan, managing partner of the intelligence practice at Interpublic's Magna Global unit, referring to its new projections for media consumption, and the fact that so little of it is proving monetizable as an advertising medium. ...Read the whole story

  • Aereo Pushes Agenda, Plans To Expand In 2013

    Aereo, the service that allows users to watch local broadcast channels on mobile devices, plans to expand into 22 markets beyond its New York launch base in 2013. Currently, TV networks are trying to shut it down in court. ...Read the whole story

  • Study: Consumers Don't Fully Understand Social Media, Search

    Brand marketers take for granted that most consumers know the ins and outs of social media and search engines, but a study released Wednesday reveals that this is untrue. ...Read the whole story

  • Quantcast Adds Quals, Acquires MakeGood

    Online audience measurement firm Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital ad campaigns. ...Read the whole story

  • FCC Says Data-Roaming Decision Boosts Neutrality Regs

    The open Internet regulations ban all broadband providers -- wireline as well as wireless -- from blocking sites or competing applications. Verizon and MetroPCS are challenging the rules in court, arguing that the FCC exceeded its authority. ...Read the whole story

  • NPD: Google Apps Tops Among Android Users

    Google has long positioned Android as the open standards alternative to the closed iOS ecosystem operated by Apple. But a comparison of the top apps among Android and iOS users in November by NP Group suggests that Android is a highly effective platform for promoting the use of other Google services. ...Read the whole story

  • IPG's Roth: Happy Days Aren't Here Again

    From a business and economic standpoint, the legislation that Congress passed at the beginning of the year to address the "Fiscal Cliff" didn't change much, according to Interpublic Group CEO Michael Roth, speaking Tuesday at the Citi Global Internet, Media & Telecommunications Conference. "Everybody is still concerned with the debt ceiling challenges coming up." ...Read the whole story

  • Cox Goes All-In With Second-Screen App Strategy

    At CES in Vegas this week, the big multichannel service providers upped the ante in the second-screen game. Cox announced a major revision of its app that aims to personalize each family member's content discovery experience. ...Read the whole story

  • CBS Strengthens Super Bowl's Online Coverage

    CBS Sports said it plans to bolster the game's online coverage with several new features and add-ons. On game day, Feb. 3, CBSSports.com will include the first live stream of the Pepsi Super Bowl XLVII Halftime Show featuring Beyonce. ...Read the whole story



Is That A Box Office In Your Pocket?

As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to entertainment-related questions. So last month, RadiumOne ... ...More

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