• T3 Adds 1 To C-Suite, Doerr Succeeds Gaddis As President by Joe Mandese

  Austin-based T3 has named Rick Doerr president and chief client officer, replacing agency founder Gay Gaddis in the president's role. Gaddis, a veteran ad exec and Texan rancher who funded the launch of T3 by cashing in an IRA, will remain CEO and "brand ambassador." ...Read the whole story

• Borrell: Online Ads To Surge 31% by Mark Walsh

  A new forecast from Borrell Associates suggests 2013 will be a big year for local online advertising. The firm projects revenue will surge almost 31% this year -- from $18.7 billion to $24.5 billion as more small and medium-sized businesses shift ad spending to digital from traditional media. ...Read the whole story

• Marin, IgnitionOne See Paid-Search Spend On Tablets Surpass Smartphones by Laurie Sullivan

  Advertisers investing in search ads through Marin Software and IgnitionOne spent more on tablets compared with smartphones during the fourth quarter of 2012, despite comScore's estimate that 120 million U.S. consumers own smartphones, up from 30 million in the past year. ...Read the whole story

• Ecwid Sees Rise In E-Commerce Facebook Referrals by Mark Walsh

  An IBM benchmark report tracking holiday online retail activity found that shoppers referred from social networks generated few online sales on Black Friday or Cyber Monday. Conversely, Ecwid, which makes software for building e-commerce storefronts, says purchases resulting from Facebook referral links increased 6% to 7% during the period. ...Read the whole story

• Twitter Combines Human Factor, New Tech To Refine Real-Time Search by Laurie Sullivan

  Twitter has integrated human intelligence to help evaluate search results, such as the meaning of trending hashtags and why specific topics relate to intent. ...Read the whole story

• 3 Top Spirits Brands Neatly Mix Digital Marketing by Gavin O'Malley

  Among some 70 spirits brands, Absolut, Bacardi, and Jim Beam took top honors in a new review of their digital marketing competence. ...Read the whole story

• Yahoo Sued For Text Spam by Wendy Davis

  Yahoo has been hit with a potential class-action lawsuit for allegedly sending SMS messages to users without their consent. ...Read the whole story

• 2012: M-Commerce Up 81% To $25B by Mark Walsh

  Rising adoption of smartphones and tablets helped U.S. commerce grow 81% last year to nearly $25 billion, according to a new eMarketer report. ...Read the whole story

• Triton Taps eXelate For Ad Targeting by Erik Sass

  Triton Digital has teamed up with eXelate to enable advertisers to deliver more targeted in-stream audio advertising to digital radio listeners. The partners claim this is the first ad-targeting service to leverage behavioral data for delivering online streaming audio ads. ...Read the whole story

• space150 Names Denham Chief Strategy Officer
• T-Mobile Is MLB Wireless Sponsor
• TheaterMania.com Acquires Top UK Theater Site
• Mercury Media Acquires iMarketing

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• Wednesday, May 22, 2013
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• Thursday, May 9, 2013
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