• Havas Taps Bhatt To Shape Global Digital Strategy by Steve McClellan

  Havas Worldwide has promoted Sarita Bhatt to director of global strategy, a new post at the agency. She will work with the network's global clients to help shape their digital and social-marketing strategies. ...Read the whole story

• Accordant Strikes Mobile Accord, New Platform Enables RTB Trading by Joe Mandese

  Independent agency trading desk Accordant Media this morning unveiled a platform for buying mobile audiences via a real-time bidding. The platform, dubbed Accordant Mobile, enables advertisers and media buyers to trade mobile as part of an integrated RTB process, including targeting, tracking, reporting and machine-based optimization. ...Read the whole story

• Facebook Page Post Ads Outperform Standard Display by Mark Walsh

  Back in August, Facebook began testing its page post ad unit in the newsfeed. A new study suggests the unit is exceeding expectation and beating the social network's standard display ads with a 14% higher ROI. ...Read the whole story

• Google PLAs: Marketers Gain Stronger Understanding Of Intent by Laurie Sullivan

  Google product listing ad share, as a percent of total search clicks, rose 210% in 2012. But the real insight will come through a deeper understanding of interest and intent from the clicks ...Read the whole story

• Image Tech Helps Refine Pinfluencer Analytics by Laurie Sullivan

  As image recognition gains momentum from consumers switching to a picture-based Web experience, Pinfluencer will show brands how to identify the images driving the most traffic from Pinterest and the Web. ...Read the whole story

• Yahoo Bests Revenue, Earnings Expectations by Mark Walsh

  Yahoo's fourth-quarter financial results showed that Marissa Mayer still has work to do to reignite growth at the Web giant, but revenue -- minus payments to partner sites -- was $1.2 billion, up 4% from a year ago. ...Read the whole story

• F-Commerce Platform Payvment Shutting Down by Mark Walsh

  Payvment, which powers 200,000 Facebook storefronts, said Monday it was shutting down its e-commerce platform and referring its merchant customers to a competing service. Payvment and companion site Lish.com will close down on Feb. 28. ...Read the whole story

• BlackRock Sinks $80 Million Into Twitter by Laurie Sullivan

  Twitter has attracted an investment fund from BlackRock to the tune of $80 million. The investment firm will buy shares from early Twitter employees seeking to liquidate stock options and holdings. ...Read the whole story

• WhatsApp Faulted For Privacy Violations by Wendy Davis

  Popular texting service WhatsApp violated foreign privacy laws by requiring users to share their contacts' mobile phone numbers, said Dutch and Canadian officials. ...Read the whole story

• Mobile Apps Offer Restaurants, Food Brands Marketing Opportunity by Gavin O'Malley

  The app-driven mobile Web is presenting new opportunities and challenges for food brands. Indeed, 55% of IAB survey respondents say they have at least one "multi-restaurant" app on their phones -- with Yelp the most popular at 37%, followed by Urbanspoon (24%) and Zagat (9%). ...Read the whole story

• Apple Releases iOS 6.1: 'Siri, Get Me Tickets for Les Mis' by Steve Smith

  Apple's update to the iOS expands Siri's capabilities to include links to Fandango ticket ordering along with device support for LTE on 36 additional carriers. ...Read the whole story

• Twitter Buys App Developer Tool Crashlytics by Steve Smith

  In acquiring Crashlytics, Twitter gets a development tool and team that serves some of the larger apps in the iOS ecosystem, including Yelp, Groupon and Walmart. ...Read the whole story

• adBrite's Future Isn't, Ceasing Operations On Friday by Joe Mandese

  adBrite, an online ad exchange founded in 2002, Monday informed advertisers that it would cease operations on Feb. 1. The San Francisco-based company attributed the decision to "market conditions" and "certain liabilities." ...Read the whole story

• Aegis Acquires Majority Of Colombian Affiliate by Joe Mandese

  Aegis Group this morning confirmed it has acquired a majority stake in its affiliate in Bogota, Colombia. The affiliate, known as Carat Colombia, has served Carat's global clients in Colombia for more than six years. Terms were not disclosed, but Aegis said it has the option to acquire the remaining shares in five years. ...Read the whole story

• Bradbury Named Zazoom COO
• Morgan Named President, Time Out North America

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Previous Issues

• Tuesday, Jun 18, 2013
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