• Adap.tv Streamlines Ad Verification, Enhances Ad Targeting by Gavin O'Malley

  In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of video ads in real-time. The video ad start-up's new Certified Viewability service promises to block impressions that do not appear to users. ...Read the whole story

• Facebook Revs Up 40%, Propelled By Mobile Gains by Mark Walsh

  Facebook continued its comeback Thursday, reporting revenue growth of 40% in the fourth quarter on strong gains in mobile advertising. The strong earnings report is the latest sign of Facebook's resurgence following its botched IPO last May. ...Read the whole story

• Edo's Mobile Pay-Per-Performance Marketplace Captures Local Ad Dollars by Laurie Sullivan

  Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts and bank cards, introduced a pay-per-performance marketplace where businesses monitor the campaign in real-time and only pay when a consumer redeems an offer. ...Read the whole story

• Yahoo, AOL Vets Back Mobile Software Startup by Mark Walsh

  A pair of Yahoo and AOL veterans have launched a mobile start-up aimed at making enterprise apps as appealing and user-friendly as consumer apps. Tomfoolery Inc. will strive to create the equivalent of popular apps like EverNote, Twitter or Clear for the work environment. ...Read the whole story

• Stipple Monetizes Images In Facebook by Laurie Sullivan

  Stipple released a Facebook feature Wednesday that allows brands to attach image tags in photos aimed at driving engagement and purchases through content in the newsfeed. The link can provide a path to landing pages off the Facebook site. ...Read the whole story

• Google, PointRoll Seek Dismissal Of Safari-Hack Lawsuit by Wendy Davis

  Google and PointRoll are asking a federal judge to dismiss a lawsuit alleging that it bypassed Safari's privacy settings in order to set cookies on users' computers. Google already paid $22.5 million to settle FTC charges about alleged circumvention. ...Read the whole story

• AccuWeather Strikes China Deal by Mark Walsh

  AccuWeather International has reached a deal to distribute its weather services in China across digital media. ...Read the whole story

• Vision Critical, MicroStrategy Release Brand Equity Platform
• M-Coupon Redemptions To Climb 50% This Year

Recent Most Read Stories

• Twitter Brings Lead Generation To Tweets
• Showrooming Overhyped, Mobile Key To Shopping Purchases
• More Consumers Turn To Mobile To Research, Book Travel
• Google Releases Self-Serve Display Benchmark Tool
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Good TV Content Trumps All, Trad TV Or Streaming
• Network Advertising Initiative Proposes New Mobile Privacy Rules
• Tablets Gain Popularity With Shoppers
• DigitasLBi, Razorfish Tap Execs For Global Ops

Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
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