Monday, February 4, 2013
  • Bing To Offer Click-To-Call Ads Through Skype

    Microsoft's search engine Bing might resemble a fast-moving train this year, as it lines up a variety of product launches -- as many as one weekly, Bing GM David Pann told MediaPost. Once known as a thousand-pound gorilla impossible to move, Microsoft has become an agile beast. ...Read the whole story

  • Selectable Media Adds Ad Option To Mobile

    Pioneered by Hulu and other platforms, giving content consumers multiple ad options continues to gain traction. Some marketers even see the model as a solution to low mobile engagement rates. ...Read the whole story

  • Path Settles FTC Privacy Charges

    Mobile social network Path agreed to create a comprehensive privacy policy to settle charges that it deceived users by secretly uploading their address books, the Federal Trade Commission announced on Friday. The social network also agreed to pay $800,000 to settle separate allegations that it violated children's privacy. ...Read the whole story

  • Hipster Sued For Address-Book Uploads

    The mobile company Hipster has been hit with another privacy lawsuit alleging that it wrongly uploaded users' address books. The new case against Hipster, now owned by AOL, alleges it obtained highly personal professional treatment information. ...Read the whole story

  • Thrillist Makes Newsletter Mobile-Friendly

    For mens' lifestyle guide Thrillist, the email newsletter has always been at the heart of its content strategy. But as more users access its content from mobile devices, "we said we have to optimize...so about six months ago we started coding for mobile first," said Thrillist CEO Ben Lerer. ...Read the whole story

  • 2013 NewFronts Schedule Unveiled

    The Interactive Advertising Bureau unveiled the schedule for the 2013 Digital Content NewFronts, April 29 through May 3 in New York City. The IAB said the six founding media partners of the new version of the NewFronts will host events featuring "native digital video content," alongside 12 other leading online publishers. ...Read the whole story

  • Amazon Awarded 'Downton' Rights

    Swiping a move from Netflix, Amazon has a deal for sole rights to the PBS hit series "Downton Abbey" for an online subscription service. Amazon has exclusive rights to season three and four. ...Read the whole story

  • Social TV Consolidation: Dijit Acquires Developer Of Miso

    The cluttered second-screen market of apps that enhance and discover video content just got a bit smaller as Dijit buys early entrant in the category GoMiso. ...Read the whole story

The Only Super Bowl Ad That Bothers To Sell?

If Super Bowl XLVII demonstrated anything, it is the dire need for signal-flag-wavers. In the creative bunker, where agency and client huff one another's fumes, judgment is obviously being distorted on a grand scale. This evening's ...More