• Digital Ad Spend May Surpass Trad Media In Near Future by Steve McClellan

  A new survey of ad agencies indicates that digital media may eclipse traditional advertising soon, with nearly one-third of respondents expecting to spend more on digital than on traditional media within the next three years. ...Read the whole story

• Facebook Fatigue Sets In: Less Usage Predicted In 2013 by Mark Walsh

  A new survey by Pew Research Center's Internet & American Life Project suggests that Facebook fatigue may be setting in for some, especially among the younger users for whom it was initially created nearly a decade ago. ...Read the whole story

• Location-Based Mobile Ads Deliver Best Engagement, Performance by Mark Walsh

  Targeting ads by location has proven a strong selling point for mobile advertising. Mobile ad exchange Nexage last month reported targeted impressions more than doubled in 2012, driven in part by 30% per month growth in location-powered impressions. ...Read the whole story

• Consumers Seek Brand Engagement, Personal Touches by Gavin O'Malley

  Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless individuals. ...Read the whole story

• Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge by Laurie Sullivan

  Some 54% of companies participating in the Marketing Budgets Report expect to increase overall marketing investment this year, up from 45% in 2012. But determining ROI from combined online and offline channels remains complicated. ...Read the whole story

• Spredfast Raises $18M, Expands Tech Platform To Enhance Marketing by Gavin O'Malley

  Amid an ongoing social-marketing boom, software start-up Spredfast just raised $18 million, led by OpenView Venture Partners. The social-marketing specialist plans to invest further in its technology platform and staff, noting social has become a key component of the marketing mix. ...Read the whole story

• Twitter Touchdown: 24 Million Super Bowl Tweets by Mark Walsh

  Twitter emerged as one of the stars of the Super Bowl, with people sending 24.1 million tweets about the game -- up from 13.7 million last year. It's likely much of that activity took place on mobile devices through the Twitter app. ...Read the whole story

• Facebook Sues Aggregator For Displaying Old Profiles by Wendy Davis

  Facebook has sued Profile Technology, a company that aggregates social networking profiles, for allegedly displaying outdated posts, as well as posts that users may have deleted. It alleges that Profile Technology violated the terms of its contract. ...Read the whole story

• Twitter Hooks Bluefin, Says It Builds On Exclusive Deal With Nielsen
• AOL Pulls Plug On Advertising.com Group, Renames It "AOL Networks'
• WhatRunsWhere, Red Books Team To Share Data
• TapSense Launches M3 Cloud
• Herring Named CFO, Pandora Media

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• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
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• Blogging Stake: WPP Invests In Muzy

Previous Issues

• Wednesday, Jun 19, 2013
• Tuesday, Jun 18, 2013
• Monday, Jun 17, 2013
• Friday, Jun 14, 2013
• Thursday, Jun 13, 2013
• Wednesday, Jun 12, 2013
• Tuesday, Jun 11, 2013
• Monday, Jun 10, 2013
• Friday, Jun 7, 2013
• Thursday, Jun 6, 2013
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