Sunday, February 10, 2013
  • Bing, Fox Tap Social To Take Pulse Of State Of The Union

    Bing will partner with Fox News to bring an interactive experience to Obama's State of the Union address Tuesday. The platform, Bing Pulse, will gather social media sentiment and feedback from viewers in real-time. ...Read the whole story

  • AOL Boosts Ad Growth, Businesses Managed By Segment

    Continuing a bold turnaround, AOL on Friday said fourth-quarter revenues were up 3.9% year-over-year -- to nearly $600 million -- which represented the company's greatest sales gain in eight years. Going forward, AOL said it will manage its business by segments: The Brand Group, The Membership Group and AOL Networks. ...Read the whole story

  • Sailthru Raises $19 Million, Expands Ops In U.S., Globally

    Sailthru, which specializes in content personalization, has closed $19 million in a Series B venture round led by Benchmark. It plans to use the new capital to accelerate product development and to continue to expand operations in the U.S. and internationally. ...Read the whole story

  • Mobile Plays Big During Super Bowl, Major Spikes In Product Search

    On Super Bowl XLVII Sunday, tablets and smartphones were the second screen of choice, particularly for women, while men seemed to gravitate toward social networks. Brands running multichannel marketing campaigns experienced the most amount of traffic from mobile devices on their Web sites. ...Read the whole story

  • Web Companies Ask NY Court To Nix 'Amazon Tax'

    Amazon and Overstock are asking New York's highest court to overturn a law requiring some online retailers to collect sales tax. The so-called "Amazon tax" requires Web marketers that pay commissions to New York- based affiliates -- including other online companies -- to collect sales tax from consumers in the state. ...Read the whole story

  • Tablets Provide Better Print Reader For Older Demos

    Newspapers and magazines may find the tablet a saving grace with older readers. They have an easier time reading text on tablet computers than print on paper, says a new study. The findings may speed adoption for those 60+ who treasure daily news reads. ...Read the whole story

  • Super Bowl Spots Score Big Repeat Views Online

    Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the spots again online afterwards. More than half of the audience watched the big game on traditional TV sets at home (56%), per one survey, while 9% watched via Web-enabled TV sets. ...Read the whole story

The Miracle Machine That Keeps A Dying Magazine Alive

'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response advertisers and a mess of house ads for various Smithsonian enterprises. That's ...More

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