Nielsen will ultimately come to dominate the field of streaming media audience measurement, much the way it has for television, and is claiming to do for online display advertising, predicts CEO David Calhoun. ...Read the whole story
As part of a new distribution deal with Amazon.com, CBS has some interesting plans for "Under the Dome" when it debuts on June 24. Post-airing, it will stream on CBS.com, then be made available on Amazon's subscription service. ...Read the whole story
It's no secret that much of the activity on Twitter these days is happening on mobile devices. Its biggest mobile adherents are more likely to be active, engaged users and a receptive audience for brands. ...Read the whole story
Tracking Google+ and YouTube gives marketers access to a varied audience segment not typically found on Facebook. The top 100 brands with pages on Google+ boast 20.9 million fans -- up 9,400% from 2011. In fact, the top 10 brands hold 78% of the total advocacy base in Google+. ...Read the whole story
The U.S. is ranked 12th in the world by adoption of new media technology. Smartphone penetration across the world's top 19 digital markets will double by 2015 to nearly 72%. During the same period, adoption of Internet-enabled TV sets will climb to 9% from 6.6%, per a new report. ...Read the whole story
The Authors Guild is asking a federal appellate court to allow longstanding litigation about Google's book project to proceed as a class-action. ...Read the whole story
Go Daddy, an online platform for small businesses, has acquired M.dot Inc., a mobile app for small business Web site creation and management. ...Read the whole story
Consumers are becoming more comfortable with mobile commerce and user satisfaction as the mobile retail experience is improving. Consistent customer service across channels plays a big role. ...Read the whole story
Optimizing for mobile devices was just table stakes for getting into the game. Publishers need to focus now on cross-platform seamless experiences, customized content and ... ...More
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