• LinkedIn SlideShare Develops Real-Time Tracking Content Analytics by Laurie Sullivan

  In a major shift for marketers that have traditionally waited for results, social feedback tools from LinkedIn and Switch now gauge content and campaign performance at the speed of a text message or Twitter tweet. This gives social media the features that marketers find invaluable in search engine marketing. ...Read the whole story

• In-House App Stores Rise, Streamline Mobile Strategy by Mark Walsh

  Consumer-facing companies like Apple, Google, and Amazon aren't the only ones building out app stores. Others are following suit as a way to gain more control over the apps used by employees and develop a more comprehensive mobile strategy. ...Read the whole story

• Mobile Ads Trump TV To Promote Terrain SUV by Gavin O'Malley

  Can mobile video ads offer a viable alternative to TV and online video ads? Despite the immaturity of the medium, early signs of success are emerging. GMC, for instance, recently employed mobile app maker Tapjoy and its mobile videos solution to advertise its new Terrain SUV. ...Read the whole story

• Verve Mobile Raises $14M, Invests In Location-Based Tech by Mark Walsh

  Location-centric mobile ad network Verve Mobile on Wednesday announced closing $14 million in a Series C venture financing, bringing its total raised to date to $30 million. Verve's platform provides location-targeted advertising and optimization across a mobile network of more than 3,500 publishers. ...Read the whole story

• Obama Admin Asks High Court To Reject File-Sharer's Appeal by Wendy Davis

  The Obama administration is urging the Supreme Court to reject peer-to-peer user Jammie Thomas-Rasset's bid to appeal the $220,000 verdict against her obtained by the record industry.Thomas-Rasset was among 12,500 people sued by the Recording Industry Association of America. ...Read the whole story

• Intel To Offer Live Internet TV Service, Box by Laurie Sullivan

  Erik Huggers, the head of Intel Media, confirmed that the chipmaker would introduce an Internet-based TV service and box this year. Intel will provide the hardware and services direct to consumers that will let TV viewers watch live broadcasts and on-demand content. ...Read the whole story

• TargetSpot Adds 6 Pure-Play Audio Partners by Erik Sass

  With the addition of its new partners -- Songza, Radionomy, just hear !t, Thefuture.fm, Soundtracker and HulkShare -- TargetSpot's advertising affiliates now include more than 85 radio groups and pure-play radio platforms. ...Read the whole story

• 'Turbo'-Charged: Netflix To Debut Original Kids TV Series by Wayne Friedman

  Just after debuting "House of Cards," an original series targeted to adults this month, Netflix will do the same later this year for kids, with the new TV series "Turbo." ...Read the whole story

• Silverpop, EPIServer Integrate Platforms
• Magisto Expands To NY, Names CRO

Recent Most Read Stories

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