• Sapient Revs Up 10%, Positive Outlook For 2013 by Steve McClellan

    Boston-based marketing services and consulting company Sapient reported a nearly 12% revenue gain in the fourth quarter of 2012 to $293.2 million. For full-year 2012, company revenues totaled $1.12 billion, up almost 10%. ...Read the whole story

  • Publicis Buys Remaining Equity Back From Dentsu, Ends 9-Year Alliance by Joe Mandese

    One of the most unusual alliances between two of the advertising world's biggest companies -- Paris-based Publicis and Tokyo-based Dentsu -- has come to an end, as Publicis bought back the last of its shares owned by Dentsu, just as the Japanese agency holding company is poised to align with another big Western European ad group, Aegis. ...Read the whole story

  • Scaling Content: Marketers Must Adapt To Ecommerce, MCommerce Shifts by Laurie Sullivan

    Smartphones and tablets now drive one out of every three minutes spent with digital media. As the e-commerce and m-commerce channel shifts accelerate, companies that are unable to maintain market shares from one channel to the next will suffer. ...Read the whole story

  • Rovio Boosts Talent, Deepens Ad Ties by Mark Walsh

    "Angry Birds" creator Rovio announced the expansion of its global advertising team with senior hires from various companies, including Apple, Millennial Media and inMobi. Through the talent infusion, Rovio aims to forge closer ties with the world's largest brands and advertisers. ...Read the whole story

  • Apple, Android Strengthen Mobile Market Share by Gavin O'Malley

    Despite the best efforts of Microsoft and BlackBerry, Android and Apple continue to tighten their stranglehold on the mobile market. Worldwide, Google's mobile operating system and iOS combined for 91% of all smartphone shipments during the fourth quarter of 2012. ...Read the whole story

  • Mobile Web Sites Take Bigger Commerce Share by Laurie Sullivan

    One out of every five visits to ecommerce Web sites now comes from either a tablet or smartphone, signaling that attribution paths and technology will become increasingly important in 2013. Tablet search could drive upwards of $5 billion in revenue for Google in 2013. ...Read the whole story

  • Online Tax Bill Introduced In Congress by Wendy Davis

    Lawmakers in the House and Senate reintroduced a bill on Thursday that would pave the way for tax collection by online retailers. Backers say the bill will make brick-and-mortar stores -- which must collect sales tax -- more competitive with online retailers. ...Read the whole story

  • Marketers Advised To Ramp Up Mobile, Key To Expansion by Mark Walsh

    Marketers would do well to ramp up investment in mobile this year, as the consumer shift from the PC to portable devices requires a change in strategy. Mobile is driving "a second Internet revolution" says a new report and attention must be paid. ...Read the whole story

  • Nat Geo Taps Tablet Ads For 'Killing Lincoln' by Mark Walsh

    To help promote the premiere of its first original docudrama, "Killing Lincoln," the National Geographic Channel is turning to tablets. The network will run a one-day promotion on Sunday -- the same day the film airs -- geared exclusively to tablet users on home Wi-Fi networks. ...Read the whole story

  • Will Big Data Replace Ratings? by George Simpson

    Netflix says it doesn't release any ratings for its original content -- even "House of Cards" -- choosing instead to measure its success with "a ... ...More

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