Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give marketers the means to better manage digital operations and target campaigns across multiple devices. ...Read the whole story
More people may be shopping and browsing on mobile devices, but luxury brands have made little additional investment in mobile in the last year to capitalize on that shift. ...Read the whole story
Federal Communications Commission Chairman Julius Genachowski came out against proposed legislation that would prohibit cities from building their own broadband networks. ...Read the whole story
As part of a larger effort by Hearst Corp. to prepare for the next digital shift, its investment arm, Hearst Ventures, has made a minority investment in tech studio Science, a quasi-incubator for promising tech start-ups. The size of the investment was not disclosed. ...Read the whole story
"Hardly any companies are doing equally well on social marketing and social servicing," Jacqueline Anderson, director of social media and text analytics at J.D. Power, tells Marketing Daily. The discrepancy, she says, has a negative impact on brand perception. ...Read the whole story
Embrace and act on the four major trends shaping the loyalty industry -- mobile, personalization, digital data and convergence -- to make your loyalty program ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today