• Facebook Builds Search-Related Patent Portfolio by Laurie Sullivan

  The U.S. Patent and Trademark Office recently granted Facebook a patent for incorporating variable values into textual content. In addition to comments in text, it also includes video, articles, images, music files and locations. ...Read the whole story

• WPP's Compete Shifts Search Focus From Intent To Behavior by Laurie Sullivan

  Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather than intent. Introduced Monday as a software-as-a-service platform, Ascend supports real-time behavior-based analysis and metrics for a search engine results page to identify and optimize the click-path to purchase. ...Read the whole story

• AOL Settles Data Valdez Lawsuit For $5 Million by Wendy Davis

  AOL has agreed to pay $5 million to resolve a class-action lawsuit stemming from one of the worst privacy breaches of the last decade -- its public release of users' search queries. ...Read the whole story

• Internet Key Influence On Purchases by Mark Walsh

  The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that people were most likely to make a purchase based on searching the Web, at 67%. ...Read the whole story

• Shopzilla Launches Aisle A, Audience-Targeting Division by Gavin O'Malley

  Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Named Aisle A, the unit encompasses a range of new features, including better audience targeting, rich media, and display advertising. ...Read the whole story

• apparel Zulily Breaks First TV Campaign by Sarah Mahoney

  "There was no specific trigger for us to move into TV now, but we've been hitting lots of milestones, and felt we were ready to start testing TV as our next marketing medium," Jessica Shapiro, director of brand and communications for the company, tells "Marketing Daily." ...Read the whole story

• Proving ROI Biggest Hurdle For Companies Investing In Mobile Marketing And Staff by Steve Smith

  Despite the rapid migration to mobile platforms among customers, most companies remain cautious about their staff and budget investments in the platform, new Forrester Consulting research finds. Show us the ROI first, the enterprise says. ...Read the whole story

• All Terrain Names Curran Talent Management Manager
• MMA Adds Board Members
• Visionary Solutions Taps Walsh To Lead Sales

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