Thursday, February 21, 2013
  • Anomaly Sponsors Google Glasses Competition

    Google has launched a competition sponsored by ad agency Anomaly to give those outside the developer community a chance to explore a pair of Google Glasses. At the last Google i/o conference, Google let developers buy the glasses for $1,500. Now others will have the same opportunity, with about 8,000 available. ...Read the whole story

  • Rubicon Goes Agnostic: Unveils Buy-Side Technology, Mobile Too

    As part of its push to automate the way advertising is bought and sold, The Rubicon Project Wednesday signaled a shift from a mainly "sell-side" focus to the "buy-side," unveiling its first major suite of technologies aimed at advertisers, agencies, media buyers and trading desks. The announcement, which was made as part of a half-day-long summit of advertisers, agencies and digital publishers in New York City, was a significant step toward positioning the six-year-old Los Angeles-based startup as a truly "agnostic" platform for buyers and sellers to automate the way they trade media. ...Read the whole story

  • Martinez To Head AOL Advertising Sales Strategy

    AOL Advertising has found a head of sales strategy and operations in Marta Martinez. She comes from MediaMath, where she served dual roles as SVP of business development & operations, and chief marketing officer. ...Read the whole story

  • Twitter Opens Up Advertising API

    Twitter has announced the long-awaited opening up of its Ads API, a step expected to increase advertising on the microblogging platform and accelerate the company's revenue growth. Twitter said its Certified Products Program will be expanded to include ad products that integrate with the Ads API and improve marketing efficiency and ROI. ...Read the whole story

  • Yahoo Revamps Home Page, Optimized For Mobile

    Yahoo has unveiled a revamped home page as the company continues its latest turnaround effort under CEO Marissa Mayer. The centerpiece of the updated Yahoo welcome screen is a social media-inspired stream of news stories that a user can scroll continuously and customize. ...Read the whole story

  • Better Returns: Marketers Must Factor In Tech Costs

    Many marketers have become the primary buyer of new technology for their company -- even enterprise systems -- but don't necessarily factor in the total costs when determining ROI. The challenge becomes determining the total cost of ownership of the technologies when factoring in existing and prospective customers, according to Forrester Research ...Read the whole story

  • Horizon Wins 1&1 Media Account

    Horizon Media has been awarded U.S. media duties for global Web hosting company 1&1, a unit of United Internet AG. The client spends an estimated $35 to $40 million a year on ads in the U.S., according to Kantar. ...Read the whole story

  • Yahoo Email User Wants Court To Reinstate Privacy Lawsuit

    A Yahoo user is asking a federal appellate court to reinstate his lawsuit, alleging that the company violated the privacy of email users by including their names in the headers of outgoing messages. ...Read the whole story

  • Japan Continues Ad Recovery, Posts First Annual Gain In 5 Years
Narci-Sisterhood Is Powerful

Right up front, one of the problems with Beyonce's HBO documentary "Life is but a Dream" is that it's called a documentary. Because no matter how compelling a public figure and glam superstar you are, talking ...More