• Firefox To Block Third-Party Cookies by Wendy Davis

    Mozilla's Firefox browser will soon block some third-party cookies by default, privacy advocate Jonathan Mayer announced on Friday. The upcoming Firefox 22, set for release in June, will include a patch that blocks some third-party cookies -- like those set by ad networks. ...Read the whole story

  • Tremor's Kilgore Named IAB Chair by Joe Mandese

    For the second consecutive term, the Interactive Advertising Bureau has selected a top executive from a video-centric company as its chairman, naming Randy Kilgore, Chief Revenue Officer of Tremor Video, chairman of its board of directors for the 2013-14 term. Kilgore succeeds Peter Naylor, executive vice president-ad sales at NBC News Digital. ...Read the whole story

  • AdWords Enhances Campaigns: Teams Coupons, Search Ads by Laurie Sullivan

    Google has released a feature combining search advertising on AdWords with coupons and discount offers. Originally in beta, marketers expect a full rollout by the end of the month. The AdWords extension serves daily deals under the ad as a clickable, coupon, rebate or discount to any standard Google paid-search ad. ...Read the whole story

  • Fewer Firms Use Mobile Marketing by Mark Walsh

    The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies are not following suit. A study by the Software & Information Association focused on social media, mobile and email use found that only a quarter of marketing executives surveyed are including mobile in marketing programs, down from 29% a year earlier. ...Read the whole story

  • Songwriters, Playwrights Side With Authors Guild Against Google by Wendy Davis

    Organizations representing songwriters, illustrators, playwrights and other writers say in a friend-of-the-court brief that a class-action lawsuit is the only realistic means for many content creators to enforce their copyrights when their works are digitized without permission. ...Read the whole story

  • NBCU Pays $195 Mil To Secure Remaining MSNBC Site Stake by Gavin O'Malley

    NBCUniversal spent $195 million to buy back the remaining 50% of MSNBC.com that was owned by Microsoft, according to Comcast's latest 10-K filing with the Securities and Exchange Commission. ...Read the whole story

  • Lawmaker Questions Google's App Store Policies by Wendy Davis

    Google Wallet's privacy policy states that the company shares information necessary to process transactions. But many people didn't realize until recently that the company's app platform passes along buyers' information to developers. And it is prompting some criticism on Capitol Hill. ...Read the whole story

  • 72andSunny To Handle Global Ad Duties For Chrome by Steve McClellan

    MDC Partners' 72andSunny, the ad agency that tweaked Apple iPhone devotees in a series of Samsung commercials over the last two years, has been tapped by Google for global ad duties for its Chrome browser. ...Read the whole story

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