The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, according to reports Sunday. The deal, first reported … Read the whole story
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like … Read the whole story
Nick Pahade, the former North American CEO of Interpublic Group's Initiative, has been appointed CEO of crowdsourced video advertising specialist Poptent effective June 3. … Read the whole story
The practice of conquesting -- running advertising for a brand or product near editorial content about a competitor's offerings online or in print -- … Read the whole story
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into happiness. The spinoff, which will be unveiled Wednesday … Read the whole story
Skyword, a Boston-based provider of online social marketing content, has raised $6.7 million in venture capital funding led by existing backer Cox Media Group. … Read the whole story
Social services startup Gigya on Monday is expected to announce the addition of 21 social and marketing tech partners to its NEXUS Partner Ecosystem. … Read the whole story
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were the top three auto brands based on an … Read the whole story
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on Friday. But Verizon, which also challenged the rules, … Read the whole story
Last week, Abercrombie & Fitch was pilloried in social media -- and mainstream media -- for obnoxious, self-indicting remarks made by its chairman Mike … Read the whole story
Have you noticed that things tend to get more interesting when Kirstie Alley weighs in on a subject and gets bleeped out? "Dude, you're … Read the whole story
Many organizations struggle to establish a seamless mobile experience. Relying solely on native apps does not deliver the fully connected sequential screen experience customers … Read the whole story