Enticed by higher ad rates and better viewer engagement, BuzzFeed is taking its video strategy to the next level. It is launching a social … Read the whole story
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chief strategy officer, a new position at the agency. The shop also hired … Read the whole story
Blekko cofounder Rich Skrenta integrated features from its tablet app izik to make the desktop search engine look and feel more like a mobile … Read the whole story
Viacom has been hit with a potential class-action lawsuit for allegedly sending people text messages promoting "Real World" and other TV shows. Tennessee resident … Read the whole story
"Power users" are defined as the third of people responsible for the most in-app actions on its rewards-based network in the first quarter. Incentives … Read the whole story
Tablet shipments will outpace those of portable PCs this year as demand for PCs overall continues to slide. Estimates project tablet worldwide shipments will … Read the whole story
Overall, business-to-business media revenues are growing due to an upward trend in B2B trade shows which, together with digital advertising, more than offset the … Read the whole story
Apple CEO Tim Cook covered a wide range of topics at the D11 conference yesterday, while somehow maintaining Apple's infamous veil of secrecy. Read the whole story
Carrotmob.org, a movement of do-gooders who have genetically modified the consumer boycott with some Groupon DNA, has created consumer "buycotts." Companies are encouraged to … Read the whole story