VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's … Read the whole story
The global ad economy now is expected to expand only 3.5% this year, according to the latest quarterly forecast released this morning by Publicis' … Read the whole story
WPP is participating in a round of funding for startup digital content firm Fullscreen. Per the agency, Fullscreen's global network now generates over 2.5 … Read the whole story
Search advertisers will need to learn how to compensate for rising costs per click as Google gains profits from the migration to AdWords Enhanced … Read the whole story
Facebook is asking a federal judge to grant final approval to a $20 million deal that would resolve litigation about "sponsored stories" ads. The … Read the whole story
MSN is expected to announce a partnership with mobile-focused video news network Newsy. Similar to other publisher partnerships, Newsy plans to coordinate with MNS's … Read the whole story
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations this year compared to 24% in 2012. With … Read the whole story
Fandango has launched a new series called "Summer of Action" previewing new blockbuster releases during the peak moviegoing season. Read the whole story
In tandem with the Cannes Lions celebration this week, the IAB surveyed agency creative execs on their best practices for making mobile marketing compelling … Read the whole story
