As the number of brands bidding on online display inventory in the rapidly expanding RTB marketplace grows, some questionable business practices are beginning to … Read the whole story
The online video network and advertising solutions company announced plans to go public about a month ago and took the plunge this morning. Its … Read the whole story
A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service … Read the whole story
In its latest content initiative, LinkedIn has partnered with IDG Communications to create a series of new tech-oriented discussion groups on the professional network … Read the whole story
Mobile ad network Millennial Media has formed a partnership with Mullen's Mediahub unit that will give the agency early access to new ad technologies … Read the whole story
Messaging apps like WhatsApp and Snapchat have gained increasing attention for the sheer volume of activity their users generate. The fast-growing use of these … Read the whole story
Coupons.com, known for its discounts and relationships with consumer products goods companies, will release a free voice-activated app Thursday for Google Glass. It puts … Read the whole story
As part of a larger plan to realign the Web video marketplace, RTL Group has invested $36 million in Vancouver-based video network BroadbandTV. Read the whole story
Advocacy group Center for Digital Democracy is gearing up to start monitoring Web companies and services to determine whether they are complying with the … Read the whole story
As part of its initiative to simplify advertising on Facebook, the company on Wednesday announced updates to analytic reports through the Ads Manager tool … Read the whole story
As summer months spark a heightened consumer interest in travel, marketers respond by stepping up market-related strategies in search engine and programmatic display media. … Read the whole story
