OptiMine has created an attribution model allowing marketers to use display advertising impressions to optimize paid-search engine ads, rather than search terms used to … Read the whole story
Facebook Exchange (FBX) retargeting ads that appear within the News Feed had a 49 times higher click-through rate than such ads on the right-hand … Read the whole story
Yahoo on Thursday unveiled an updated Yahoo News page as part of the broader ongoing effort to revitalize the Web portal under CEO Marissa … Read the whole story
A group of 18 local CBS affiliates argue in new court papers that Aereo's lawsuit against them should be thrown out on the grounds … Read the whole story
Despite their leading role in many mobile conversations, new research shows that apps should merely support a brand's broader strategy. When browsing or searching … Read the whole story
More than half (51%) of Yelp users make local purchase decisions after visiting the online ratings and review site, according to a new Nielsen … Read the whole story
With data and related issues becoming increasingly integral to marketer and agency strategies, the 4As has created a Data Advisory Council, comprising a cross-section … Read the whole story
A story this week in the Telegraph says that in South Korea, one of the most digitally connected nations in the world, Internet addiction … Read the whole story