Adobe Systems has released an updated version of its social media platform, allowing marketers to predict the effectiveness of posts before they are published. … Read the whole story
Publicis Groupe's Digitas has appointed Baba Shetty chief strategy and media officer, a new post at the digital ad shop. Shetty will oversee the … Read the whole story
In an effort to bridge the worlds of video and social marketing, video ad technology start-up Mixpo is rolling out new social sharing and … Read the whole story
U.S. tech companies spent $723 million -- up 30% -- on advertising in the first quarter of 2013, compared with the year-ago quarter. Microsoft … Read the whole story
Thanks in large part to the increasing mobility of the Web, U.S. consumers viewed a record 20 billion video ads in June. YouTube parent … Read the whole story
A federal judge has dismissed a potential class-action lawsuit alleging that Instagram unlawfully changed its terms of service. Consumers plan to file a new … Read the whole story
Higher interaction with a TV commercial for viewers comes with watching an advertising message on a laptop/desktop -- not via television. A new study … Read the whole story
Samsung has been spending to keep its mobile momentum going, while Apple continues as a hard-to-miss presence in prime time. Yet, the top spender … Read the whole story