Combining Omnicom Group and Publicis Groupe could have far-reaching effects on the advertising industry, but not all see smooth sailing for brands under the … Read the whole story
The total digital audience across the largest 100 U.S. sites increased 38% on average from standard PC-based traffic totals. An update on those figures … Read the whole story
Parents appear to be doing the majority of their online back-to-school shopping with brick-and-mortar brands. Before the first day of school, consumers can expect … Read the whole story
A trade group representing Amazon, Facebook, Google and other Web companies says that online commerce sites could face "ruinous obligations" if they are required … Read the whole story
A majority of TV influence/recommendations comes from "word-of-mouth" face-to-face conversations, with digital social media taking a back seat. CBS Corp. Chief Research Officer David … Read the whole story
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There has been a call for more creativity in the industry as of late and brands are doing their best to figure out how … Read the whole story
