Programmatic media-buying technologies have begun to fuel Wall Street's public marketplace, and it looks like Madison Avenue's next big IPO may even utilize some … Read the whole story

Microsoft recently re-released its YouTube app for Windows mobile phones only to have Google block it once again. While the two companies continue to … Read the whole story

Twenty-eight million people are estimated to use Twitter on their mobile phones monthly -- up 22% from last year, but well below growth in … Read the whole story

Online video company FilmOn X is arguing that it should be allowed to continue operating while a lawsuit against the company is pending in … Read the whole story

Dead set on profitability, AOL has dropped the axe on Patch. About 350 editors in the local news unit can expect pink slips; another … Read the whole story

Publishers Clearing House on Monday launches a marketing and affiliate program that will enable the company to support performance-based services, Jason Zeller, senior manager … Read the whole story

Sony and Viacom have reportedly struck a deal that will make programming from Viacom properties like MTV, Nickelodeon and Comedy Central available on Sony's … Read the whole story

Netflix is on a roll. It did well with original series, like Emmy-nominated "House of Cards," and has been getting raves for "Orange Is … Read the whole story

"We took a look at the industry and realized car and audio marketers basically were all doing the same thing," Diana Leano, assistant brand … Read the whole story