Along with Windows 8.1, Microsoft is debuting several new ad formats, including in-banner video. With the latest version of Microsoft's reimagined operating system, advertisers … Read the whole story
Marin Software's new PositionLock feature senses shifts in ad position and automatically adjusts keyword bids throughout the day to preserve the advertiser's paid ad … Read the whole story
The American Society of Magazine Editors has released an updated version of its editorial guidelines with new suggestions for best practices surrounding native advertising. Read the whole story
This year marketers face a shorter holiday season. Hanukkah begins at sundown Nov. 27, followed by Thanksgiving, Black Friday and Cyber Monday all within … Read the whole story
Wikia -- which draws 61 million monthly visitors globally, according to comScore -- is expanding its mobile offerings and this year has added advertisers … Read the whole story
Online video company FilmOn TV says it conducted a brief test of its service in New England last week, despite an injunction prohibiting the … Read the whole story
- COMMENTARY
I find it demoralizing that the likes of Huffington Post and BuzzFeed -- and pretty much everybody else -- generate traffic with silly lists, … Read the whole story
It's that time of year when the editors of OMMA begin finalizing thoughts for the magazine's annual Agency of the Year Awards. If you'd … Read the whole story
